Supply Chain Management Terms

How can customers be made to benefit from the supply chain? By integrating the elements of quality, improved process and service delivery, incorporating best practice in product and service delivery, accelerating innovation by capturing and integrating new ideas, improving supply chain activities creating visibility and collaboration, growing better customer relations,...

Managerial Work, Planning, and Employee Control

Introduction Whether it involves managing an office, a work team, a small store, or a large retail outlet, the processes all remain the same, wherein a manager must be able to balance the needs of the business, take into account current economic trends, the culture of the organization he works...

Improving Decision Making

What are the components of competitive strategy? Depending on the framework used by the organization, different sets of components may be used to create a viable competitive strategy. However, many of the elements are common in the majority of suggested frameworks. The first component is the proper acknowledgment of strengths...

ISO 9000: Strategic Use of Resources

ISO 9000 is among the most widespread approaches businesses use for measuring and ensuring quality services and products. Developed by the International Organization for Standardization, ISO 9000 is a set of standards that describe what procedures should an organization follow in order to ensure quality (Schroeder, Goldstein, & Rungtusanatham, 2012)....

Managerial and Delegated Decision-Making Processes

The basic process for a manager when conducting a consultative or delegating the decision-making process Consultation between managers and stakeholders in a firm is critical for proper coordination of activities. This is because what might seem minor to one individual may be a problem to another. Consultation entails listening to...

Transformational Leadership Development

Transformational leadership is a style in which the leader seeks to transform the organization through the cultivation of an effective organizational culture that will see all the other employees get motivated and work towards the attainment of organizational goals and objectives. This essentially entails the leader using several mechanisms that...

Dunkin’ Donuts: Dunking the Competition

Dunkin’ Donuts is considering further expansion in the United States. Define the management-decision problem Dunkin’ Donuts is considering further expansion in the United States. Define the management decision problem. To be profitable in the coffee business in the United States, Dunkin’ Donuts has to evaluate the strategy towards further management research...

Project Management and Leadership Aspects

Application of 21 irrefutable laws in the current society Anybody who wants to achieve the heights of power must have leadership skills in his life. Anything that an individual wants to achieve or to accomplish is greatly restricted to his or her ability to lead others. This is applicable in...

Supply Chain Management Processes and Partnerships

Global Optimization Overall, global optimization is a mathematical term, describing a set of tools which are used to analyze and improve various organizational processes within organization. When this notion is applied to supply chain, it can be interpreted as methods of improving every element of the manufacturing process, transportation routes,...

Dell Computers Corporation: Risk Assessment

Abstract An organizational security demand is necessary for every industry. Especially large global corporation approaches high risk as regards of their large operation and management. The more the business area gets larger, the more the operation and management possess complicated and sophisticated. Organizational risk is created from vulnerabilities, threats and...

Management: Organizational Success and Its Factors

What are some of Henry Fayol’s main contributions to the field of management? In 1916, Henry Fayol provided 14 principles of management, which have become important in modern management. One of the main principles is that one of specialization. Henry Fayol argues that inefficiencies in the workplace emanate from inability...

Organizational Behavior and Organization Culture

Differences between the traditional, human relations, and interaction’s views of conflict According to the traditional view, every conflict is supposed to be avoided at all costs. This is because it can lead to the harm of the parties involved. However, the human relations view states that conflict is not only...

The Media and Business Ethics

Introduction Business organisations should address the issues associated with their non-market environments. Some of the common non-market issues include ‘workplace safety, technology policy, environmental conservation, and corporate social responsibility’ (Patterson 2004, p. 16). This paper analyses the role of the media in the non-market environment. The essay uses some examples...

Airport Services Marketing for Customer Satisfaction

The characteristics of service in the case of the airport Airports provide several services in creation to create customers’ satisfaction. In the case study, the airport management renders vehicle storage, cleaning, safety and even servicing as a way of creating value for their customers’ money. The nature of these services...

Operations Management and Its Influence

This paper is focused on operations management and its influence on the organizational performance and competitiveness. Those benefits that are usually associated with its implementation are outlined. After the introduction of the topic, the case of Going, Inc. is described. Various areas of operations strategy are considered, focusing on the...

Old Spice Company’s Marketing Mix

Products Old Spice produces body sprays, antiperspirants, deodorants, and body wash, which are applied on the body to smell fresh. The products are packaged in cans, where the logo is displayed surrounded by the brand name ‘Old Spice’ to make the product recognizable and unique (Mortimer, Brooks, Smith & Hiam,...

Online Business Marketing Companies and Platforms

Introduction The current global economy is marked by increased production of goods and services by different companies. Therefore, marketing and advertising have become important facets of trade for companies. Firms have realized the efficiency and effectiveness of e-commerce in business enhancement; thus, e-marketing serves as a marketing enhancer. Many companies...

Business Communication Breakdowns in Management

This research project paper will explore communication problems in management. The adoption of working communication strategies is one of the hallmarks of successful management in the contemporary business environment. Proper communication in the workplace increases productivity and the employees’ job satisfaction, hence reduced turnover rates. Additionally, successful communication is useful...

Sweatshops, Poverty, and Working Conditions

The issue of sweatshops in the developing nations is a complex matter that can be viewed from a positive or negative perspective. Some critics believe that sweatshops should be eliminated from the society by boycotting the consumption of products and services associated with sweatshops. Other critics believe that boycotting sweatshops...

Supermarket Industry in the United Kingdom Analysis

Introduction The purpose of this report is to analyze the environment of the supermarket industry in the United Kingdom. In light of this, the PESTLE analysis of a specific company in the supermarket industry in the UK shall be studied. For purposes of this report, Waitrose supermarket has been chosen....

Under Armor Company: Competitive Strategies

Products With reference to the heightening competition in the sportswear industry, there is a great need for Under Armor Company to adopt the most competitive strategies. The company should be very conscious and tactical in its endeavors to expand into the Chinese market. The products of the company should be...

Marketing Strategy: Market Orientation Development

Main Points and Arguments of the Author Kanagal (2017) asserts that the conceptualization of the marketing strategy is enhanced by companies endeavoring to develop market orientation. Market orientation denotes the capacity of companies to adjust its marketing strategy to the needs of the market and constantly re-orient its approaches to...

Internet Advertising, Branding, and Marketing

Internet advertising In what ways is advertising on the Internet the same as advertising through any other medium? Internet advertising is similar to other forms of advertising because a publisher is involved in the integration of advertisement information into its online content. Advertisements on the Internet also involve an advertiser...

Management Information Systems Role in Decision-Making

Introduction Every business encounters the issue of competition. Competition can sometimes be healthy because it helps a business reposition itself in its industry. This is the reason why our company plans to use a new information system. The proposed information system will help the company formulate a competitive strategy after...

Discrimination and Communication in Business Environment

Discuss why discrimination is a barrier in a working environment, using three examples Workplace discrimination is still a persistent problem all over the world as evidenced by the emergence of new and more subtle types of discrimination every day (Bell McLaughlin & Sequeira 2002). Discrimination is a barrier in the...

Sexual Harassment in the Workplace

Sexual Harassment: Definitions Despite the active promotion of the principles of equality, enhancement of diversity, and reinforcement of crucial ethical standards, sexual harassment persists in the realm of the contemporary workplace environment (Awasthi, 2017). The subject matter has several definitions, the most basic one implying sexual misconduct (Berring & Chan,...

Service Marketing and Its Aspects

How should Optus have handled this complaint? What is considered to be an ideal complaint handling procedure? The management and sales executives should have acted in a timely and professionally responsible manner in handling the complaint by the customer. Timeliness, active listening abilities, and good communication skills are core competencies...

Strategic Change Through Corporate Culture

Change is critical to any organization that seeks to grow in the contemporary society. Whenever the management chooses a path that should lead to pursuing the strategy, all the members of the firm should continue on that way. Change requires cooperation for success to be complete. Both substantive culture change...

Google Company’s Analysis and Strategic Actions

Introduction Founded in 1998 by Sergey Brin and Larry Page, Google LLC has become a leading player in the technology industry (p. 316). The company is known to market Internet-related products and services. The company’s mission has been to “organize the world’s information and make it universally accessible and useful”...

Google Inc.’s Strategy and Competition in 2009

Competition in the search industry The competition in the search industry is mainly between Google and Yahoo, Microsoft, Ask.com, AOL, and others. Others refer to a combination of many small search engine companies present in the world today. It is crucial to note that this is a new industry that...

Resource Management Plan

Planning Phase The planning phase, contrary to popular belief, is not correspondent with the stage of designing a project but is instead the phase when those managing the project create supporting documents to aid the project along. Project management retains its usefulness in different situations, aiding any plans from engineering...

Skills for Leading a Major Change

Introduction Continuous change is necessary for companies that want to stay competitive in the modern environment with its constant evolution. Numerous examples describe how small startup projects grow into successful multinational companies with high levels of revenue as well as those companies that fail to follow the times and close...

Apple iPad: Marketing of Technological Innovations

Facts Apple used a number of communication tools to establish rapport with its potential customers. The company positioned itself as the innovator and the adopter of the new technologies in the market. The customers waited for the announcement of the new developments and new products by Apple. The reputation and...

Jim Collins’ Leadership Model and Styles

Introduction Different leaders use several different styles in different situations to solve the problem at hand. Leadership style is the approach and manner that is used by leaders to provide direction, motivate people, and implement plans. These styles will determine how things are done in a given organization depending on...

Nissan Motor Company Ltd.’s Operations Management

Abstract The process of operations management calls for companies that make valuable products to be attentive to each detail. Theory of constraints can be useful in helping the management eliminate the arising problems without putting the production process at risk. Total quality management is beneficial when an organization needs to...

Telstra Company’s Corporate Social Responsibility

Introduction Corporate social responsibility is an integrated business model that allows companies and organizations to self regulate their corporations. It is an inbuilt self regulating thought that permits businesses to scrutinize and make certain their prompt conformity to the law’s spirit, worldwide norms, and moral standards. A corporate social responsibility’s...

Consumer Decision-Making Process and Its Stages

It is with no doubt that Helen’s purchase was an impulse. Her friend Jim followed the due process of buyer decision making. Buying involves a process. It is prudent to undertake this process prior to, during, and post-purchase of a given service or product. It involves employing the cognitive process...

Total Quality Management Standards and Approaches

An effective total quality management system should be able to meet and satisfy the expectations of a firm’s customers. Quality within an organization can be achieved by instituting effective organizational practices, quality principles, employee motivation, and customer satisfaction. Quality improves a company’s reputation by guaranteeing the performance of its products...

Emirates Airlines and Its Importance for the UAE

Introduction During the last several decades, the whole world has been observing the fast development of the Gulf region and the United Arab Emirates in particular. The success of the region is beyond any questions or doubts due to its flexible and decentralized administrative system and the possibilities to divide...

Environmental Scan, SWOT, and Core Competencies

Environmental Scan The environmental scan outlines the organization’s blueprint for the expanded provision of high quality, accessible, and sustainable services that will guarantee customer satisfaction. The organization acknowledges that corporate planning is a very important component of capacity building in long-term business activities. Therefore, the strategic plan introduces the element...

Diversity and Performance in Multinational Organization

Introduction Multinational organizations are currently faced with a new belief: that diversity increases efficiency in an organizational setting, and hence improves productivity. Because of this, a number of multinational companies have taken the initiative of setting locations in different countries across the globe. But the main question is whether such...

Leadership Style and Operational Change of the Company

Leadership Styles of an Effective Manager A manager’s approach can seriously affect his effectiveness and performance in the work place. There are a number of factors that may lead to effectiveness or ineffectiveness of the manager in any given organization. These include communication whereby the manager should enhance effective communication...

Sexual Harassment in the Workplace

Introduction Sexual harassment is viewed from two perspectives. The first one is quid pro quo where employees demand for requisite benefits based on sexual favors. The second one is defined in the context of a hostile work environment that is pervasive, offensive, and often intimidating (Fasting, Chroni and Knorre 122)....

Ford Motor Company: HRM and Business Strategies

Introduction Ford Motor Company has always been known for its focus on HR management and its timely and strategic alignment with the business goals of the organization. As noted by McKinlay and Starkey (1992), there exist two major sources of competitive advantage -differentiation and cost leadership; both of these types...

Abu Dhabi Healthcare Company’s Operations Management

Resources capacity (capacity planning) SEHA applies strategies for improving its performance and service delivery in order to meet the demands of healthcare services and products. Capacity planning is evidently one of the strategies employed in analyzing the current level of service delivery and planning. In design capacity, the level of...

Aztec Rose Company’s Marketing Mix Strategy

Marketing mix strategy will help the Aztec Rose company to achieve its marketing objectives. In this case, it will be done in relation to the 4Ps of marketing. These include product, price, place and promotion. Aztec Rose has remained and is still an outstanding Australian brand (Aztec Rose 2010, p....

Leadership Power and Winning Teams in Organizations

Charismatic leadership For the success of an organization to be realized, it needs charismatic leaders who have the natural ability to lead and can transform an organization to higher levels. From the case study, Kelly can be considered to be a charismatic leader due to her managerial skills in running...

Organizational Leadership: Models and Theories

Leadership Style Model Leadership is a course of action through which a person influences a group of people in order to achieve set goals or objectives. Given the opportunity to lead, my leadership style would depend on many factors. One of these factors is the leadership power that the organization...

High Inventory Levels or Just-in-Time Technique

Inventory management is a critical part of business operations. However, the methods chosen by different companies to undertake this task determine whether they will be successful, or not. This paper examines two scenarios where businesses could maintain high inventory levels or adopt the just in time (JIT) and lean manufacturing...

Wal-Mart Company’s Expansion and Its Benefits

How does expanding internationally benefit Wal-Mart? In its 2003 financial report, Wal-mart stated that its sales in international division surpassed 40 billion dollars, and increased by more than 15% compared to its previous years (IHS Global Insight, 2006). By expanding internationally, the company was able to acquire a mass market...

The Walt Disney Company: Business and Investments

Introduction The Walt Disney Co., an American company, is among the leaders in the entertainment industry. With its first theme park launched more than 60 years ago in California, the Walt Disney Co. is the largest theme park operator in the world with parks opened in Florida, California, Paris, Tokyo,...

Business Ethics and Corporate Social Responsibility

People were always concerned with their responsibility to society. Various theories continue to highlight ethics as a foundation for benefiting the community. Ethics also plays a significant role in the establishment of businesses, as companies are encouraged to remember that they can influence people and environments that they control or...

Business Process Management and Organizational Strategy Integration

Abstract This paper provides an analysis of two chosen ways to integrate business process management with organizational strategies. The two approaches are compared, and a reflection about the viability of one of these processes is supplied. Critical Analysis Definition and Formulation of Organizational Strategy In their article, Marjanovic and Freeze...

Essentials of Strategic Management

Why is leadership such an important element in strategy implementation? Find an example in a business you know about or you can research and discuss how CEO leadership affected a strategy implementation. Leadership plays an important role in the implementation of strategy in an organization. First, organizational leadership establishes the...

“The Storage Box” Project Overview

​Customer needs statement The storage box under design will specifically target trade people who currently have some form of storage arrangement in their cars but are not satisfied with them because of several issues. Some found their current storage boxes they have too heavy to carry. Then some have had...

Supply Chain Management: Strategy, Planning and Operations

Supply chain management involves the provision of networks or related businesses which ensure the provision of services and products to the client. It involves the development of a commodity from a point of origin, its mining, fabrication, wrapping and circulation. Management absorbs the purposing and monitoring of procedures in the...

Apple Company’s Competition Strategies

Threat of New Entrants The smartphone market is relatively new with quite a short history. Among the top competitors in this market, there is Apple Inc., a multinational corporation based in the United States that specializes in manufacturing and marketing of a wide range of products most of which are...

Saudi Aramco Company’s Marketing and Competitive Strategies

Introduction The world has 1,148 billion proved oil barrels; an estimated 77% of this is controlled by National Oil Companies (NOCs) with Western international companies controlling a meager 10 % of the global oil and gas resources base (Kobayashi, 2007). Moving from a privately-owned company by American oil companies to...

Change and Stress Management in Organizations

One of the inevitable aspects, which have pronounced effects on modern organizations, is change. Several contemporary organizations are grappling with the ever-changing and trendy consumers. The change advanced by consumers compels the majority of the organizations to adopt changes regularly. While these changes are critical for the organizations, adopting and...

Tesla Company’s International Market

Tesla’s International Deals Tesla Model S is one of the unique products of the electric car manufacturer, Tesla Motors. In fact, it is the only luxury electric car with a rather significant range and advanced technical characteristics. Tesla is the top manufacturer of such products. Model S is sold very...

Leadership: Definition and Components

Definition of Leadership It is quite easy to define the word leader. A leader is a person who leads others. When it comes to leaders within organizations, this definition should be more detailed. The leader is an individual who leads people through affecting their behavior as well as decisions. The...

Steve Jobs’ Outstanding and Effective Leadership

Was Steve Jobs conventional or unconventional? And why? It is understood that Steve Jobs demonstrated the most unique leadership style while at the helm of various performing companies. His style in management was fabulous since he never emulated any of the known leadership styles. In all decisions that he made,...

Information Technology in Supply Chain Management

Abstract Operating in the environment of the global economy requires structuring the key business processes and managing the global supply chain efficiently. The adoption of IT innovations as the tools for improving the company’s performance in the selected domains, though often overlooked, can be viewed as an opportunity to gain...

Supply Chain Management: Flexibility is Key

Transportation cost is one of the major budget issues for companies of different sizes. However, this problem is especially topical for the large corporations with broad customer bases characterized by the diversity of locations. Due to the need to serve to the consumers located in different areas without overspending on...

Supply Chain Management and Its Elements

Introduction Managing operations and Supplies are business processes that ensure adequate supply of materials in a company at the right time at an appropriate competitive cost. When a company has an adequate supply of materials, it is able to produce goods in the right time at an affordable and competitive...

Business Ethics and Its Impact on Companies

Introduction According to Fisher & Phillips (2004), ethical rules governing a business portrays the fundamental values of a business. They are used as the backbone of the business so as to ensure that every player in the business or firm is held accountable for the actions taken during business interactions....

Apple iPad: Product, Price, Place, Promotion

Introduction Marketing is all about placing goods and services at the correct place, making the selling price affordable, and at the correct period. Marketing is based on a marketing matrix, which is known as the four Ps. It is referred to as four Ps since almost all marketing plans fall...

Best Food Superstore and Consumer Dissatisfaction

Executive Summary Best Food Superstore is currently facing issues of consumer dissatisfaction. The grocery is facing numerous complaints from its customers due to incorrect charging of prices, unethical cashiers, and poor customer service. The major criteria, which has formed the basis for the company’s analysis, is the fact that Brenda,...

Understanding the Innovation Process in Organization

Innovation comprises of many things. Any organization that has embraced change and used it well has achieved much success. It is, therefore, important to study and understand innovation attributes in detail. Innovation Definition and Description Innovation is the process of coming up with a valuable item or service that helps...

Servant Leadership and Its Effective Application

Servant leadership versus charismatic leadership In charismatic leadership, the leader strives to meet the goals of an organization by having followers who are devoted. They adapt and learn the expectation of the organization from the environment in which they operate. They tend to target their doings and agreements accordingly. The...

Role of Strategic Management in Business

Financial controls are critical for every organization, as they provide an opportunity to make sure that the resources it has are used efficiently. A company can use different methods that will guide it on its way to the maintenance of controls (Financial management, 2002). First of all, a company has...

Steve Jobs’ Leadership, Definition and Styles

Defining leadership is a challenging task as there are different approaches and theories explaining the nature of a leader. According to Northouse (2012, p. 4), as many as ‘65 different classification systems have been developed to define the dimensions of leadership’. Namely, Northouse (2012) examines differences between leadership as a...

Work Motivation Theories in Employee Management

Theories Work motivation is a critical concept in determining the productivity, efficiency, and satisfaction of employees. It is defined as a management process that influences conduct based on the knowledge and understanding of what drives individuals. Strong motivation should be present and comprehensive at various levels in an organization to...

Global Logistics and Supply Chain Management

Global logistics is essentially the management of the supply chain system through which the flow of material and resources is into the company and moving out of the company is controlled. It is the management of the transportation of the resources and the materials to and from the locations of...

Communicating Project Risks in Management

Plan for Reviewing Risk Responses Risk response planning is an inherent part of the risk management procedure. It is commonly initiated once the risks are identified and quantified. Once the preliminary information is available on time and financial requirements of risks, it becomes possible to integrate risk management strategies into...

Strategic Leadership in Action

Today, many organizations experience certain economic, financial, and management problems caused by the crisis and social scrutiny. One of the common challenges is ineffective leadership. Jana Klimecki introduces an article about strategic leadership in action. The author focuses on the importance of developing a number of competencies for strategic leaders...

Effective Human Resource Manager: Profession Map

CIPD Profession Map As a Human Resource Manager, one has to have a clear path for professional development laid in front of them. An overview of the essential stages in professional evolution allows one to ensure a profound and clear understanding of an HR expert’s evolving role in the context...

Nivea Company’s Marketing Mix and Consumer Needs

Nivea’s consumers and the nature of their demand Nivea offers a wide range of products that customers can choose from. This firm has products for the young between the age of thirteen and nineteen and also for the old beyond nineteen years. Targeting this age group is a strategy that...

Sales Plan in a Business Analysis

Introduction Sales plan is a tool which can be used by a business as a way of trying to focus your sales hence its through construction of a sales plan which can make the business manager to try and avoid the unforeseen cash flows which might be experienced by the...

Product Marketing: Lifecycle and Differentiation

The relationship between differentiation and positioning of products or services In marketing, differentiation is the process of distinguishing a product or service from the rest through describing its unique differences and or characteristics. It is done for competition purposes with a view of creating a market niche for that particular...

Tesla Motors Company: Revenue and Assets

Executive Summary Tesla Motors is an American company known for its innovative approach to car construction. Founded in 2003, the company presented the Tesla Roadster, its first electric vehicle, five years later, in 2008 (David & David, 2017). The car with instant torque and great power also made zero emissions....

Digital Marketing

Digital marketing is a relatively new tendency in the world of marketing. Along with advertising and sales managers, marketing research, and new product managers, the profession of a digital marketing manager is becoming more and more popular and important (Kottler & Keller 2012). Digital media have a profound impact on...

Food Product Development Analysis

An innovative idea for a new Product In a food processing product firm, the research and development department is always in pursuit of more economical, feasible, and reliable products. The idea for a new product is presented by the research and development department along with its feasibility report for production....

Organizational Design and Its Future Technologies

Organization design is a tool used to correlate the structure of an organization. This tool manages the entire workforce, data, information systems, and technology. Organization designs will be built based on the firm’s size, control strategy, environment, and revenue generation. Organization design helps align the business pattern of an organization...

Supply Chain Management in Global Environment

Supply chain has become part and parcel of modern businesses. It enables a business to drive its objectives and increase its productivity. The majority of firms embrace supply chain management practices at all levels of the organization. These levels include the strategic, operational and tactical. Organizations can adopt supply chain...

Consumer Behavior: How People Make Buying Decisions?

Consumer Behavior Model: Environmental Factors Numerous environmental factors have an influence on the decision-making process of customers. Two significant external factors are the most relevant to the customers of flat-screen TVs. Economic factors are extremely influential in customer decisions. The current price of the product and the overall economic situation...

Organizational Learning Approaches and Metaphors

Introduction The theory of organizational metaphors developed by Morgan states that there is no single or universal model or form of governance. Moreover, those approaches that were successful and relied on the accumulated experience of managers might become obsolete or disregard the requirements of a reorganized team or setting (Catino,...

S&S Recycling Company’s Opportunity and Finance

Executive Summary S&S Recycling Company deals with recycled material and offers foam, pad, washers, dryers, refrigerators, hot water heaters, 100% nylon carpet, and some metal and aluminum items. The company works with carpet and furniture companies. Even though the market is highly competitive, S&S Recycling Company remains one of the...

Workplace Ethics and Social Media

In contemporary society, social networking has become an indispensable part of life due to its innumerable benefits in the areas of communication, research, and improvement of workplace productivity. Its effectiveness has led to its embracement as part of the communication strategy used in different workplaces. However, overreliance on it has...

Nike Company’s Marketing Strategies in China

Introduction Nike had quite a significant share in the Chinese market. The company announced its plan to increase its sales considerably in 2012. However, it has started losing the competition to other brands (such as Adidas). Nike is now trying to enter the market of Greater China. The company is...

Risk Management Strategy: Definition and Crucial Elements

Introduction Definition of a Risk Management Strategy The phenomenon of a Risk Management Strategy (RMS) can be defined as a combination of the Risk Management (RM) tools and activities aimed at creating a safe environment in which a firm may function. Risk Management Strategy: Crucial Objectives Apart from addressing the...

Men’s Skincare Product Marketing

Introduction Men across the globe are becoming more beauty conscious and have begun to pay more attention to their looks. The rapid rise in consumption of these products has been attributed to the growing middle-class population, increased Internet connectivity, innovative, appealing products, and the rapid growth in numbers of metrosexual...

Green Mountain Coffee Company’s Marketing Strategy

Marketing strategy for Green Mountain Coffee Offering retail and wholesale services for Green Mountain requires one to understand the different tastes and preferences implicit in individual customers. In addition, the company should meet explicit customer’s needs, such as taste preferences in order to make their experience worthwhile and satisfying (Blattberg...

Samsung Company’s Loyalty, Management, Empowerment

Customer empowerment Currently, customers are a huge part of Samsung’s marketing strategy. A company carefully collects the data about customer behavior and preferences from their social media pages. It greatly empowers the customers because they can collectively influence the decisions of a corporation. Customers can get the information they need...

Cost Airline Companies: Virgin Blue, Jetstar and Tiger Airways

Introduction The modern business world is highly competitive and in such industry as low cost air flights competition is also persistent. Customers seek for lower prices as travelling (including business trips) have become an indispensable part of the globalised world. In Australia, there are a number of low cost airline...

Insider Trading, Its Ethical & Legal Implications

Case Summary This paper reviews the applicability of ethical and legal principles in the case of insider trading involving Stephen Cohen in the case, Trading Charges Reach SAC, published in the 2021 Wall Street Journal. In the case, the founder of SAC Capital Advisor, Stephen Cohen, and the portfolio manager,...

The Five Competitive Forces That Shape Strategy

In the article The five competitive forces that shape strategy the author discusses five specific forces that shape different industries, from auto industries to markets for art masterpieces. According to the author, although these industries might not relate to each other at first glance, they are driven by the same...

Post Foods Company’s Issues

Introduction A few months ago, Post Foods faced a serious ethical dilemma that had a diverse impact on its image and is likely to have an influence on its further performance. It is most evident that the company will have to manage a series of legal lawsuits as it is...

Human Resource Leader in a Hospital

HR professionals play an important role in the development of the organization. Companies usually have quite similar lifecycles that consist of the period of establishment, maturity, and end (Boxall & Purcell 2011). The period of maturity is characterized by various changes that take place on different levels. The HR specialist...