Pricing strategy is one of the most important parts of the entire marketing effort. While many factors influence the potential buyer, an attractive price plays a key role in their final decision-making. A well-thought pricing strategy will allow the company to maximize its revenue, promote its products, and gain market...
Introduction The Internet evolved as a means of communication and has encroached and impacted marketing significantly. Online shoppers are consumers who buy goods and services over the Internet. This process evades the traditional routine task of buying products and services at shopping centers. During the process, consumers and online companies...
When entering the environment of the global economy, an organisation is likely to face a difficult challenge, which requires it to choose between shaping its current marketing to appeal to a broad range of customers and maintaining its marketing approach to cement its brand image. The latter strategy, which implies...
Leadership strengths The leader stated that his strengths include integrity, decisiveness, communication, inspiration, and accountability. He uses them to communicate the organization’s vision and mission, motivate employees to achieve organizational goals, and take decisions that favor employee development and organizational success. His accountability and integrity is reflected in the way...
Organizations need to assist their managers to develop skills and competencies that are relevant to their area of operation if they expect to maintain profitability and sustain competitive advantage. Skills and competency development have been traced back to a wide range of issues, which include organizational structure, type of management...
What role do information systems play in supply chain management? Give some examples. Information systems are critical for the majority of supply chains because they enhance partners’ ability to share different information. Operating successfully, they play an important role in the process of cooperation between organizations and manufacturers. Due to...
After several years of a new search engine development, Larry Page and Sergey Brin launched a small company named Google, which only within a decade turned into a large international, multi-million enterprise specialized in the Internet technologies. Nowadays, its services and products go beyond Internet advertisement, electronics, and mobile applications....
Strategic audit is a technique that puts decision making process into action. It operates by means of check listing issues and areas, hence enabling a systematic analysis in corporate functions. Board of directors Initially during the formation of the company, the board comprised of internal employees who were also founders...
The chapter dwells on the definition of corporate social responsibility and explains the particularities of it. There are several comments on what is corporate social performance. The chapter also talks about industrialization and ethics that raised the issues of morality and responsibility which, in their place, were raised by the...
Characteristics of the 3M Greptile Grip Golf Glove’s target market Popularity of the golf sport has increased substantially over time, raising the demand for golf equipment, as a result. The 3M Company has taken notice of this and particularly targeted at the following population’s needs based on the socioeconomic and...
Introduction As an organization continues to grow in size, it becomes a challenge for the owner to control effectively. Thus, it becomes necessary to involve groups such as employees to ensure that the organization is successful in its undertakings. Organizational design is meant to ensure that the combined efforts of...
Introduction Professionals and scientists who work in the sphere of human resource management (HRM) spend much time and effort trying to find out how they can improve organisational performance through their activities. Recent conclusions showed that the implementation of effective employee engagement strategies and could be rather beneficial in the...
Introduction Business organizations should be ready to support the changing expectations of their stakeholders. Every business should act ethically and responsibly in order to achieve its goals. According to Miron et al. (164), “a business that promotes the concept of Corporate Social Responsibility (CSR) achieves its goals within a short...
Introduction Organizational learning is very important to an organization because it enables it to cope with future changes. Every organization that has an ambition towards growth must invest in learning because the business world is currently more dynamic than it was a few decades ago. Organizational learning is comprehensive such...
How Collaborations Help Business Operations In the present day business world, it is almost impossible to operate without strong collaborations. Organizations that are focused on delivering quality for their customers find it convenient to work closely with others in order to improve effectiveness. Various reasons can be cited to justify...
Background From its humble beginning in 1962, Wal-Mart has achieved phenomenal growth to become the largest company in the world and the largest private employer in the United States (Tully 283). Although its initial operations were concentrated in the United States, the global retailer was driven by market saturation concerns...
What are the major elements that may be included in a strategy to implement Business Ethics Management? Business Ethics Management (BEM) can be implemented in an organization in order to produce positive results. Several elements such as codes of ethics, green accounting, and guiding principles can therefore be used to...
These workers state the âonly thing they have is their work. This statement suggests that, without this work, they would have a lower standard of living. Should we inflict western values on this society? Bring in the concepts of social responsibility, integrity, and other business ethics practices Yes, the western...
Introduction According to Edmondson (2011), people are taught at a young age that failure is bad. This aspect could be the reason why adults find it difficult to accept failure as a positive part of their daily engagements. However, O’Neil (2004) points out that understanding failure can help leaders in...
Marketing strategy The marketing strategy a firm adopts to enter into the new market, retain the existing customers or expand into a new market is very important. With current increased competition in the market place, companies that maintain the traditional ways of doing business find themselves winding up while those...
The business benefits of using information technology by General Electric The adoption of information technologies has enabled General Electric (GE) to provide better support to their customers. In particular, we need to speak about remote servicing and monitoring of the equipment. They can optimize the equipment sold to the customer...
Kaoru Ishikawa and Dr. Armand Feigenbaum were strong advocates of quality management as a source of organizational success. Despite some differences in the quality management concepts that they have developed, both approaches were highly influential and are still part of most quality management strategies. Kaoru Ishikawa was a famous Japanese...
How does Baldrige support Deming’s 14 points? In order to contribute to improving the quality of management and organisation in the country and round the globe, W. Edwards Deming proposed 14 principles, following which it is possible to transform the approaches to management in the organisation (“Deming’s 14 Points”). The...
Abstract The theory of societal accountability puts forward that the responsibilities of private companies to the community spread further than generating revenues. Collective responsibility ponders the socio-ecological consequences of citizens, stakeholders, human resources, and consumer business practices. A tactical approach enables corporations to regulate the practices that apply to be...
Understanding Organisational Culture Learning Culture is something that defines ways of human interactions in society. Cultures vary on the global scale, depending on geographical region, as well as they vary from one family to another. Different cultural peculiarities are inherent not only in different people but also in different organisations...
Pie chart Descriptive Statistics Table 1. Summary Statistics Metric Value Mean 3.6133 Standard Error 0.4965 Median 2.9800 Mode #N/A Standard Deviation 1.9231 Sample Variance 3.6983 Kurtosis 3.5831 Skewness 1.7839 Range 7.2700 Minimum 1.6800 Maximum 8.9500 Sum 54.2000 Count 15.0000 Confidence Level (95.0%) 1.0650 Meaning of each of the metric in...
Summary Ethics can be applied in any profession. Basically, ethics denote set of laws or moral systems that provide a basis for discerning whether an action is correct or erroneous. Corporate social responsibility and ethical managements cannot operate independently. Rather, they work simultaneously and are incorporated in company values and...
The ability of Cadbury to make market and marketing research The ability to make market and marketing research is an integral part of the success of any firm. Market and marketing research allows a company to identify the existing opportunities and threats, analyse the conditions of the market, study the...
The fast pace of the development of modern technology can be listed among the key factors that have an impact on all spheres of human activity in the twenty-first century. Discussing this impact that the appearance of new means of communication has on the everyday life of people from any...
Introduction Depending on the type of business and the physical location of a business, corporate social responsibility takes many names including corporate citizenship, social performance and responsible business. According to Mallin (2010, p. 258), corporate social responsibility refers to the self-regulation mechanism that businesses adopt so that they remain relevant...
Introduction Whirlpool Corporation became the world’s largest home appliance builder after merging with Maytag. This merger necessitated various reforms to optimize business operations, particularly, cash flow, technology, and placement of orders. This report discusses the strategies adopted by the giant manufacturer of home appliances in confronting its various challenges. The...
Cultural Differences, Risks, and Difficulties of Working in Poland The cultural differences between Poland and the US included the following. First, the Polish employees believed that they could become managers without experience. By contrast, the US employees believed that gaining experience in various business functions as a prerequisite for becoming...
According to Mathis and Jackson (2008), human resource management is an organization’s function that entails all aspects that are associated with the human resource or workforce in a particular organization, company or institution. It entails aspects like recruitment, coordination, and control of the people working in an organization. Some of...
At Zalora.sg, there are different managers working at different levels in the hierarchy and for different departments. Each of them has to meet different performance requirements. Describe the horizontal and vertical differences in the management roles. Discuss how these roles apply in the case of Zalora. sg Research shows that...
Article Summary The article “Online marketing strategies: The future is here” begins by accepting the fact that offline (also known as traditional) marketing has made it possible for many companies to realize their business goals. According to the authors, the online marketing strategy relies on the use of different avenues...
The Value of Corporate Social Responsibility Corporate social responsibility (CSR) is the approach to running businesses according to which the sustainability of the development is viewed as pivotal. The current paper provides a critical evaluation of the notion of CSR, and its value for companies and their stakeholders. Several examples...
What are the major functions performed by marketing public relations? Illustrate with examples Marketing public relations (MPR) is one of the most powerful tools for creating awareness of products or services as it focuses on sales and creates good brand images of goods or services. This method allows an organization...
Adidas is one of those brands that do not need introduction – in the 21st century, it has practically become a household name. However, as the process of globalisation unwinds, the need to apply new strategies and use new techniques to attract more customers emerges. By entering a new market...
Standard logistics operational characteristics Transportation, warehousing, inventory management, order processing, product scheduling, purchasing, and customer service are some of the standard logistics operations that characterize a consumer product company. Transportation is an essential characteristic of a consumer product company because it must move products from one location to another to...
Gender-based discrimination in the workplace in many parts of the country is a reality given the fact that men are given preferential treatment as far as promotion and compensation are concerned. Even though women have fought for their rights since the end of the Second World War, discrimination based on...
Introduction Toyota is among the leading car manufacturers in the world because “since 2000”, Toyota industry has grown by a big margin. They enjoy global market support since they make more cars abroad than at home. Toyota has been able to market its cars in over 170 countries and has...
Central Theme The article speculates on the fundamental characteristics of corporate social responsibility (CSR) activities, their goals, and their importance to businesses. In the beginning, the authors state that CSR essentially pursues contributing to the well-being of the societies, within which a business operates. However, many companies share a vision...
Introduction Marketing strategies on pricing, promotion, development, and distribution have to be implemented appropriately for the success of any business within the domestic and international markets. The value that consumers attach to any product is dependent on the price, brand name, and place of origin. This is evident in so...
Many companies have failed to achieve their business potentials due to lack of appropriate International Human Resource (IHR) strategies. This malpractice has produced different managerial strategies in many countries. Every country has its socio-cultural and political forces. The citizens living in different countries tend to exhibit unique cultural practices (Mello,...
A marketing mix is a business tool based on the four basic P’s. The term “marketing mix” was first introduced in 1953 by the American Marketing Association president. In services marketing, however, they use the following seven P’s to define the nature of services: price, product, promotion, place, people, process,...
Introduction The success of a business is guaranteed when all the stakeholders offer it a healthy environment. Players like the government, investors, customers, competitors, and employees are indispensable aspects that determine the success of a business. There is a need for a healthy relationship amongst stakeholders to ensure the smooth...
Introduction There has been increased demand by the management of the organization to have their existing systems upgraded or to implement new technologies that can be able to cope with the rising changes that have been occurring due to globalization and competition. Changes in organizations can be managed by defining...
The current technological development has affected the growth and performance of Eastman Kodak. The company is facing a high chance of becoming bankrupt (Jones, 2012). After joining Kodak as a Business Consultant, I would recommend five key objectives that encompass its financial, operational, and human resource aspects. The first objective...
Executive Summary Productivity in the workplace is an integral component of any organisation. Management practices are directly linked to the productivity and performance of an organisation. There are many research findings that provide evidence to link productivity and management. However, the studies provide mixed scenarios. The following paper is a...
Introduction Diversity is perceived differently by various businesses. For instance, while some businesses consider diversity as an opportunity to hire employees from diverse cultures, others see it as a way of creating a sense of belonging within the organization. Diversity can be traced back to the days of Franklin Roosevelt....
Introduction Focusing on quality management is one of the crucial aspects of any company’s performance in its chosen area of business. Therefore, the introduction of quality control and improvement tools such as Kaizen, which allows changing the entirety of the corporate philosophy to focus on the constant assessment of performance...
Introduction In the contemporary world, diversity is a very important aspect of human resource management. Organizations that value diversity have high employee retaining capacities, and they attract potential candidates (Klie, 2009). It is evident that physical, cultural, and social economic factors play a major role in bringing disparities; however, offering...
Red Bull is an energy drink company originating from Australia that has achieved multinational status. It has ventured into hundreds of countries in the world including the United States, China and the United Kingdom. Red Bull has focused on the unique marketing strategies that have improved its market shares and...
Employee satisfaction model The Employee satisfaction model used in SAS comprises of four major drives. These drives include the development of cohesiveness among the employees, challenging them to learn, improving their state of wellness and supporting them in their personal career growth. SAS’s core values indicate that the company is...
Diversity and its importance Diversity within the context of the workforce can be defined as the differences in the experiences as well as in views that come about because of variables in the human characteristics (Pynes, 2009). Within the workforce, the variation in the human characteristics arises from the physical...
The first-mover advantage is the advantage of accruing to a company that enters a particular market segment before any other company in terms of gaining control of critical resources that later entrants are not able to gain. Companies gain first-mover advantage through attaining technological leadership, establishing customers’ switching costs, and...
Strategic management refers to the process through which the vision of a business organization is defined. It includes the processes of planning, directing, and controlling all the activities of an organization in order to achieve the desired state or position (Tyndall & Cameron, 1990). Strategic management is comprised of nine...
Trends and Perspectives The main trends and perspectives within this organization are the addition of new models of ERP oracle system and enhancement of the current ERP Oracle System. Addition of new models of the ERP oracle system such as the Oracle Inventory Management promises the benefits such as a...
Introduction Mr. Charles has been the departmental manager for seven years having risen through the ranks to be one of the most reliable and respected employees. Prior to the current position, he held various posts in the organization domestically and regionally and is best known for meeting strict targets and...
Domestic marketing refers to commercializing products or services in the local market. However, international marketing relates to selling products or services in countries other than the home country. Domestic marketing can be done on a small scale with limited resources, whereas international marketing requires significant resources to carry out marketing...
Introduction Human Resource Management (HRM) changed a lot over the last couple of years. The recent developments have changed the role of managers, duties and responsibilities of employees, as well as advancement of strategies for motivating personnel in an organization (Kaufman, 2008). Managers in an organization are experiencing more challenges...
Introduction A business excellence framework is a concept, which a corporation might apply to aid in concentrating its activities and philosophies in an organized and efficient manner to generate improved performances. The models should be able to put focus in all dimensions of a company and most importantly factors that...
Google and Democratic Leadership Google is one of the leading companies in the world in terms of size and performance. The company has flourished over the years, mainly due to its effective management and leadership strategies. Democratic leadership is a type of leadership where employees or team members are given...
The company Kentucky Fried Chicken (KFC) is a leading fast food restaurant in United States of America. The restaurant ranks second after McDonalds in terms of sales. KFC specialises in fried chicken and boasts of over 18,875 outlets spread in 118 countries (Williams, 2012). Definition of CSR Corporate social responsibility...
Overview Acer is one of the leading producers and sellers of computer hardware in the world. The company’s major products include laptop computers, personal computers (PC), monitors, projectors, and tablets (Acer). The company was founded in Taiwan in mid 1970s. However, it has since joined the global market through mergers...
Abstract The Coca-Cola Company is the leading producer of beverages in the world. It sells its products in more than two hundred and ten countries with over four hundred and fifty brands of nonalcoholic drinks. The company was introduced in India in 1977 as a soft drink company. This paper...
Wal-Mart is a US-based company and ranked third in the global fortune 500 list in the year 2012. The company is the largest retailing company in the world, much bigger than its competitors in the US are. By the year 2012, the retail giant operated more than 3500 discount stores...
Introduction This paper gives a detailed review of the above article. The author begins by discussing the history of Corporate Social Responsibility (CSR). This review will examine the article’s background information. The discussion will also give a brief summary of the article. The paper will also evaluate the article in...
Why marketing is important Marketing is an essential part of business success. It is worth noting that the success of a business is dependent on its ability to attract and maintain customers. However, attracting and maintaining customers is not an easy task. Therefore, marketing comes in as an essential process...
Tapinos, Dyson and Meadows’s study aims at evaluating the performance impact on the strategic planning process for companies by assessing the factors that affect the achievement of some of the company’s potential benefits. The strategic planning, which provides the benefits of growth to help companies and individuals, allows gathering a...
Introduction Every firm’s goal is to ensure that it gains a competitive advantage over other organizations in the same industry. To attain a competitive position, a firm needs to adopt a competitive strategy that will enable its products or services to have a larger market share than its competitors. The...
The rustic wall clock is one of the target products in Australia. This wall clock is known due to its durability nature, and that is why most people prefer purchasing it than any other type of a wall clock. The rustic wall clock is made of premium quality and very...
Introduction Social media has emerged as one of the most effective ways of marketing for many companies. E-commerce has increased the competitive power of many companies in different business industries. The digital strategy in business is a viable method to harness a larger market share for companies because it targets...
The availability of competent human resources capable of solving the posed organisational problems is the determining factor that influences a company’s competitiveness, economic growth, and effectiveness. However, in the current situation in the labour market, the demand for highly professional personnel often exceeds the supply. Consequently, it becomes more difficult...
In order for a company to grow and be successful, moral and social responsibility are important. Companies that are responsible for more than their earnings margin will succeed, regardless of the economic environment. Today’s company environment is one of the exposed corruption and unethical behavior. The social importance of ethics...
Amazon Amazon Incorporation is one of the most successful companies in the world. The company uses powerful concepts to serve its clients. Amazon’s core strategies include “continuous innovation, customer focus, and use of modern technologies” (Mirow 22). These practices have made Amazon a market leader. The biggest question is whether...
Introduction Subway Company is an American based restaurant franchise, which carries out the business of selling sandwiches and salads. The company is owned and controlled by Doctors Associates, Inc. (DAI). It is the biggest restaurant chain in the entire world, which deals with a single brand. Its headquarters are located...
Introduction The NHS management must posses a high degree of control, coordination and leadership in order to cope with the huge challenges it is currently facing. It has to solve financial, structural, technological problems. But in order to understand these problems, one should know the history of the organization which...
Corporate strategy is an important element of each business. It helps to set goals for future development, or, on the contrary, make plans to lower the market presence. Building a corporate strategy is usually targeted at fighting existing or potential problems. The Clarins cosmetics brand (Clarins, 2016) is rather successful,...
Why is it important to do market research, and why may it be even more important when trying to penetrate an international marketplace such as Germany or England? Market research helps a firm identify effective business strategies it needs to use to satisfy customers’ needs and expectations in a given...
Introduction This part of the paper will describe whether it is more difficult to change the business processes in order to suit an ERP or to change the culture of an organization. To begin with, enterprise resource planning systems incorporate both internal and external information management across the whole organization...
A business function is an operation or an undertaking that an organization performs regularly to achieve the desired goals and objectives (Kerzner, 2010). These business functions include: The board of directors is responsible for overseeing and monitoring the organization’s overall running and implementing its goals and objectives. They also delegate...
Researchers state that there is no great difference between personal management and human resource management (HRM). Thus they recognize that personal management is administrative in its nature while HRM deals with the workforce and its relation to the organization. So, the main difference can be found in the philosophy of...
Introduction According to Hiatt (2003), it was opined that there are various management techniques that any business entity can employ to realize its development value and benefits. Therefore, Saaty (2006) believed that the way these techniques are implemented differ from one organization to another thus being a major determinant for...
Introduction Marketing is an activity that involves well-defined processes and strategies in the manufacture, delivery, and exchange of goods and services that are in demand from different parties in the market place (Carl et al., 2011, p.33). In addition, communication is a core aspect of marketing that involves creating awareness...
Strategic Management The case study “Apple Inc., 2008” explains why the company requires new strategies and competencies in order to remain competitive in its industry. The best approach towards remaining competitive is embracing the power of strategic management. Strategic management “is a powerful practice aimed at analyzing the factors associated...
Overview of the problem Competition among beverage manufacturing firms has stiffened over the past few decades as each firm seeks to maximize its market share. Market share maximization is a kind of a non-zero sum game whereby one firm gains while the other loses. An increase in market share for...
Key Points Concerning Organizational Behavior Organizational behavior studies cultures that are embedded in an organization by defining the processes and modes of doing things in the organization (Dunbar, & Starbuck, 2006). LPA Industries is one of the companies that have strong and defined organizational behavior. This paper provides an expression...
Summary The management and leadership of an organization are crucial for the progress of the organization because they determine the extent to which it adapts to emerging trends. There are various business excellence models that a firm can use to attain its goals. Therefore, it is the responsibility of the...
Introduction Corporations must act ethically because it is impossible for them to dodge scrutiny from different stockholders (Terris 47). Corporate ethics should be treated as a continuous process aimed at supporting the best business outcomes. It should focus on every aspect of an organization in order to deal with various...
Evidence of the four functions of management (planning, organizing, leading, controlling) at SOL Management in an organization can be defined as the process where resources are planned, organized, controlled and focused towards achievement of business objectives. These qualities require much attention at all levels within an organization. All employees within...
Path-goal theory indicates the methods of the leaders of motivating their employees. The primary target of this approach is to improve the performance of the team members of the company and the contentment of the followers by directing the efforts towards inspiration of the workers. The central point of this...
Abstract This paper will analyse the marketing mix in Disney and also review the company’s brand identity as well as its competitive approach. The paper concludes by noting that the combination of the right products, right pricing, right placement and distribution of products and strategic and holistic promotion of Walt...
Introduction In the US, various companies have implemented strategies that respond to changes in diversity. Consumer behavior involves the psychological processes within consumers as they recognize their needs, resolving them, making purchasing decisions, and interpreting plans. Through an effective analysis of consumer behavior, companies understand consumer perceptions, thoughts, feelings, and...
Executive summary Wal-Mart was started in 1962 as a retail shop and has expanded through the years following a careful expansion program and sticking to the initial values of customer satisfaction. Over the years, the retail chain has expanded all over the world with more than 7000 stores. In the...
Introduction The Coca-Cola Company is a beverage company that was founded in 1886. Currently, it has a worldwide presence in the manufacturing and distribution of non-alcoholic beverages of diverse brands. This article performs an analysis of the strengths, weakness, opportunities, and threats that determine the success of this company. This...
The internal and external environment of an organization determines its level of success (Zurkuhlen, 1987). An organization needs to conduct a SWOT analysis regularly for it to remain competitive. An organization should know its weaknesses for it to make the necessary improvements from an informed point of view (Griffin, 2011)....
Competitive Rivalry The latest Apple smartphone, iPhone Xs, faces high competitive rivalry due to numerous factors. The aggressive advertising and rapid innovation of the competitors force Apple to invest a large amount of money into research and development (Securities and Exchange Commission 5). As the differentiation of products and the...
Explain Pricing Policy Marketers should use the best prices to ensure their services or products compete successfully in the marketplace. The targeted prices should be sustainable and capable of delivering the targeted profits. The effective use of pricing can make it easier for companies to realize their business goals. However,...