The Pyramid of Corporate Social Responsibility by A. Carroll


This paper gives a detailed review of the above article. The author begins by discussing the history of Corporate Social Responsibility (CSR). This review will examine the article’s background information. The discussion will also give a brief summary of the article. The paper will also evaluate the article in order to understand the targeted goals. The analysis will explore the strengths and benefits of CSR in different business organizations.

The name of the article is “The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Organizational Stakeholders.” The article’s author is Archie Carroll. The article analyzes the history of CSR. The author also encourages every reader to embrace moral responsibility for better organizational management (Carroll, 1991). The article presents the best ideas and concepts of better organizational practices. Leaders and managers can use these insights in order to achieve their business objectives.

Background Information

Many corporations did not take the issue of Corporate Social Responsibility seriously several decades ago. Governments established several social laws to recognize the rights of employees, consumers, communities, and shareholders. Such laws led to the establishment of new agencies such as the Environmental Protection Agency (EPA), the Consumer Product Safety Commission (CPSC), and the Equal Employment Opportunity Commission (EEOC) in the United States. Companies and businesses embraced “better practices in order to address the needs of their employees, stakeholders, and consumers” (Carroll, 1991, p. 42).

Three approaches to management are common today. The author explores the three managerial practices and their implications. The article “fleshes out the importance of moral management because it supports the needs and expectations of every stakeholder” (Carroll, 1991, p. 41). The reader should judge the article using the above aspects.


The author views CSR as a broad term because it has several definitions. Businesses must “focus on their social performances in order to support the needs of their stakeholders” (Carroll, 1991, p. 44). CSR should also consider the responsibilities and practices of different businesses. Such social responsibilities can be philanthropic, legal, economic, or ethical. These four categories are critical whenever engaging in social responsibility. The first aspect of CSR is operating a good business that supports the needs of every stakeholder. The second principle is promoting ethical business ideas. This concept ensures every business promotes what is right without harming its stakeholders.

The other good practice is obeying every business law. These practices explain why CSR is a critical aspect of many businesses today. The author also supports the importance of moral management. This approach addresses the interests of every stakeholder. Moral management makes business ethical and responsible. Ethical managers tend to “have the best codes of conduct to ensure their companies address the interests of their consumers, employees, and communities” (Carroll, 1991, p. 44). According to the author, both immoral and amoral managerial practices will exploit or ignore the interests of different stakeholders.


Carroll’s article is meaningful because it achieves its goals. The author analyzes the origin and development of CSR. The author goes further to identify the major issues and concerns arising from CSR. The article identifies the major approaches to effective CSR. The article also describes the nature and strength of moral management. The author examines the issues associated with amoral and immoral managerial practices (Carroll, 1991). Such descriptions make it easier for the reader to embrace the best CSR practices.

The author offers the best suggestions for better CSR. Companies and corporations should embrace the best legal and ethical considerations in order to fulfill the needs of their stakeholders. Managers can use the discussions and ideas to maximize their profits and address the issues affecting their stakeholders (Carroll, 1991). The practice will make many businesses successful.

The article has several strengths. The author gives the best background information. The article offers acceptable definitions for Corporate Social Responsibility. The author also identifies and discusses the three managerial approaches. The reader understands the relevance of effective or moral management towards better business performance (Carroll, 1991). The author supports the article using the best ideas and concepts. The article does not have an abstract. It also fails to present the best recommendations for future research. However, such shortcomings do not affect the article’s quality. I have gained new insights and ideas for better business practice. The article has widened my practices and skills as a future manager. I will use the above practices in order to achieve the greatest goals as an entrepreneur.


This article presents the best ideas for different readers. Our managers should become moral. This practice will make social responsibility a reality in every community. Leaders must manage their businesses and corporations in an ethical manner in order to fulfill the expectations of their stakeholders. Future scholars and researchers can explore how CSR has become a meaningful concept in this century. Researchers can also examine the impacts of modern technological developments on CSR. I am encouraging more people to read this article because it presents the best concepts for better business management. Our managers should embrace moral practices in their corporations. This practice will address the issues affecting different stakeholders. The “approach will also make many companies profitable and ethical” (Carroll, 1991, p. 48).


Carroll, A. (1991). The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Organizational Stakeholders. Business Horizons, 1(1), 40-48. Web.

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