Marketing Strategies of Nokia, Motorola, and Apple, INC. Depending on the type of business, a marketing manager has several responsibilities or duties to ensure the success of any given organization. Among the major roles of a marketing manager in an organization include, implementing marketing ethos in the company, researching, and...
Introduction The balanced scorecard strategy applies different management approaches. The general objective is to enhance and improve the performance of an entire organization. However, organizations have the capacity to choose the best approach applicable within their unique contexts. As indicated in the article, the president of Futura values the integration...
Introduction Yahoo! was one of the first Internet companies established in the 1990s. Shortly after its establishment, it was transformed into a fully developed web portal that attracted a huge number of customers as it offered various novel products and services. It became the most frequently visited website globally, generating...
Introduction The development of technologies and rapid computer and artificial intelligence progress challenge many companies, as well as create new opportunities and competitions. To be successful, organizations must elaborate on the best business plans and introduce prosperous strategies. Apple Inc. was founded by Steve Jobs at the end of the...
Customers Amazon has a diverse customer base, which is mainly due to the full range of products and services provided by the company. According to Kosman (2017), the average age of Amazon’s customers is 37, and the majority of customers (53%) in the United States are between 19 and 44...
Initially, the HR practitioner was responsible for hiring and maintain the pool of the employees (Ulrich, Brockbank & Johnson 2009). Thus, nowadays, the HR leader is a critical participant in designing a mission statement and being a strategic architect (Ulrich, Brockbank & Johnson 2009). HRM is a vital component of...
Marketing research is a process that provides a link between various stakeholders in the contemporary global market. The connection is provided through information. It helps in developing product ideas and designs. The findings are also used to create a link between the market, the business, and the clients. It makes...
Introduction Quality refers to desirable characteristics that an item may have. These can be natural characteristics or unnatural ones. An item will pass the quality bar if it can surpass the expected characteristics. Quality has been a sensitive issue in the manufacturing sector. This is specifically so because of the...
Introduction Marketing strategy is an integrative approach used by companies to market their services and products. The success of a business company is determined by the effectiveness of the strategy. For a company to get government contracts, it should have a proper business portfolio, vision, and ability to deliver its...
Provisional topic The degree to which different leadership styles influence the quality of organisational performance concerning the Apple Incorporation: A case study of Steve Jobs and Tim Cook. Justifications Insufficient information exists concerning different leadership styles and their influence on effective organizational performance. The study will be a magic bullet...
I lead a team of six members with unique personality traits. Team member A is largely extroverted, intuitive, goes by his feeling and sometimes quite judgmental. For instance, he is people-oriented, creative, and highly optimistic. From a deeper assessment of this team member, it is evident that he can work...
Introduction Developing and managing people is the most crucial role of leadership and management in business. Besides, these are the most challenging task that leaders have to carry out in their individual roles in leadership. From a business perspective, an organization cannot achieve its corporate vision if it fails to...
HR management related to leadership and management Leadership and management are the two key Human Resource (HR) management topics discussed in the ‘Enterprise Rent-a-Car’ case study. From the case study, it is evident that leaders and managers are equally required in organisations even though they do not perform the same...
Summarise Companies require implementing change to remain successful in inconstant social, economic, and political settings. The Coca-Cola Company, a corporation that deals with the manufacturing, retailing, and marketing of non-alcoholic beverages, has gained a high reputation across the globe. Apart from its famous Coca-Cola brand, the corporation sells other numerous...
Customer relationship is one of the most important aspects in marketing that involves the development of relationships between businesses and customers that are based on honesty and trust (Gummesson, 2012). The main purpose of creating long-term relationships with customers is to facilitate the development of customer loyalty and increase value....
Disruption and Design Apple Inc. has adopted a suitable method that has been very instrumental in achieving success in its operations (Gilbert 13). The method of ‘disruption through better design’ is not inclined to any particular business model (Watkiss 10342; Gilbert 25). This explains why the company has been so...
This review of the article “shoppers’ satisfaction levels are not the only key to store loyalty” by Miranda, Konya, and Havrila analyzes the research findings and how articulate the satisfaction levels impact the loyalty of the shoppers (220-232). The article shows evidently how shoppers perceive loyalty to a store due...
We are well aware that employee motivation is the core factor influencing workers’ productivity and dedication. Having been assigned the task of finding the most effective solution to increase workers’ engagement within our company, I considered both the economic and psychological factors of the issue. The idea which I am...
Introduction Dell computer manufacturing company was established by Dell Michael in 1984. Dell is a diversified Information and technology equipment provider and supplier. Dell Company sells comprehensive range of products and services directly to consumers all over the world. The company rates high in the section of information and technology....
Executive Summary With the increasing popularity of sustainability reporting becoming the norm rather than the exception among companies involved in the globalized economy, this report provides the main reasons for which world’s organizations adopt the practice of documenting and disclosing data on their social and environmental impact upon their stakeholders....
Introduction Marketing has undergone massive transformation over the years because of the rising level of competition in the market. Many firms are finding themselves in situations where they have to fight for the market share with competitors who have superior products or strategies that give them an edge in the...
Quality management system It is vital to mention that the main objective of quality management in organizations is to ensure that services and goods offered are of the desired quality. Therefore, suppliers benefit from impressive returns as customers are satisfied. The motive of instilling quality management should be aimed at...
Summary In the United States wine represents a $28 billion industry comprising mainly of dessert wines. Notably under desert wines are fortified wines that contain added alcohol, and it is considered low-grade and cheap (Hussain and Castaldi 50). For a long time, fortified wines are famous among people with budget...
Quality control Sony Corporation produces some of the high-quality electronic products in the market. Examples of products from this company include Televisions, Hi-Fi radio systems, mobile phones, laptops, and desktop computers as well as digital watches. The company has a strong commitment to quality management of its finished products so...
One of the keys to competitive advantage in today’s rapidly changing and globalized business environment is human capital. A good company must tap into the talents and gifts of its employees to ensure maximum productivity. The Airline industry is one of the major industries in the world today and is...
Factors for successful implementation of total quality management in the organizations Organizations with successful implementation of total quality management from the case studies had seven major similarities that resulted in their success. First, the organisations has a major focus on customers characterised by prioritising customer satisfaction, responding to their complaints,...
Introduction Products and services must always be channeled according to the needs of consumers within a particular market environment. For a company to succeed in the global market, it has to assess the needs and preferences of consumers. Another way of maximizing the company’s customer base is through the creation...
What is the least likely decision to be made by Operations Managers? Deciding which market areas to manufacture products for. Operations managers are mostly concerned with the internal operations of the company, like coming up with the objectives, strategies, planning, and controlling the operation. But the work of deciding which...
Which of the following is the least likely decision to be made by operations managers? Designing and improving the jobs of the workforce. This role and decision is a responsibility of Human Resource Management and does not fall under operations management. A company which specializes in high variety and the...
Describe The first “P” in the Marketing Mix, People. Who are the consumers and what is the nature of their demand? The first “P” in Nivea’s marketing mix is “people”. The company’s strategy focuses on the needs and expectations of its customers. Every product marketed by the company is consumer-led....
Introduction Having served as the Remuneration Specialist in the department of Human Resources for close to one year, it is evident that our human resources Department is in dire need of the special Human Resources Management System. The new system should be able to integrate all sections and sub-sections of...
Changes in organizations are often discussed as the approaches which lead to the company’s growth and development. However, changes in organizations are usually painful because different shifts and alternations can be interpreted by employees, stakeholders, investors, and clients as threatening to stability, success, and reputation. In spite of the fact...
Abstract This paper is devoted to evaluating the marketing plan that belongs to one of the most powerful airline companies in the world: Emirates Airline. The paper is divided into several sections, each describing a part of the plan. In the first part, we give account of the Emirate Airline...
Introduction One of the most common issues that organizations face during the implementation of change is resistance from human assets. It is apparent that not all employees are always ready to configure themselves to accept drastic changes in their fields of work psychologically. Whenever a significant organizational change is implemented,...
Abstract Marketing research plays a key role in ensuring that an organization produces goods and delivers services that meet the needs of its customers. It also helps a company to understand the market environment, as well as keep in touch with their competitors’ strategies and tactics. In other words, it...
Various companies apply different marketing principles to gain more customers and a competitive advantage. In this case, we have three leading electronic manufacturers in the world, Apple, Inc., Dell, and Hewlett-Packard (HP). Apple, Inc. designs and manufactures computers, software, and smartphones. On the other hand, Dell and HP are affluent...
Why is a knowledge sharing a concern for organizations? Knowledge sharing has become a very important activity that is vital for any organization. This is as far as the exchange of skills, information, and expertise in the organization are concerned. In this case, it can be said that knowledge sharing...
ANA Sky Web proposes a wide range of travel services. For ANA, the communications process is concerned with the dissemination of stimuli and their perception, impact, use, and effectiveness. Marketing communications have meaning to the extent that an individual’s predisposition or experience permits him to see, hear, or read them....
Abstract This paper is aimed at investigating the level of Total Quality Management (TQM) in a company in the United Arab Emirates. This analysis will gauge whether TQM is used to the highest level in the operation management of the particular company. The major focus of this paper will be...
Introduction In order to achieve organizations’ goals, management teams should develop their strategic marketing approaches. Notably, they need to come up with ways of promoting their products and how to ensure their commodities are taken to markets in time. It would be necessary for companies to manufacture goods of high...
Introduction Product/service innovation refers to the process of creating new methodologies of solving customer problems, through either new service or product development that benefits both the company and the individual customer. Innovation is very important to firms in the industry and greatly determines whether a company is a leader or...
Abstract Knowledge transfer is the passing of knowledge from one person or party to another. According to Ajmal and Koskinen (2008), there are two types of knowledge; tacit knowledge and explicit knowledge. While explicit knowledge can be shared and transmitted from one source to another, tacit knowledge resides deep inside...
Role and Uses of Information Systems, Information Technology, Internet or E-Commerce Information systems are defined as the tools that are used in conducting strategic and operational activities within an organization such as gathering, processing and storing useful information that the organization needs. Information systems within a business organization include the...
Walmart is the largest retail network in the world, and it is the biggest private employer at the same time. Managing such a corporation could be challenging given that this organization operates in a highly competitive environment. Similar to other corporations in different spheres, Walmart has its strengths and weaknesses...
The twenty-first century business arena exhibits major alterations in almost all its aspects. In the present-day, businesses have to broaden the scope of their competitive endeavors to continue reaping from the increasingly sophisticated marketplace. Organizations have taken cognizance of human capital as the most fundamental asset at their disposal. Consequently,...
Introduction In today’s business environment, competition plays a pivotal role in determining whether a business venture will succeed or fail. With this in mind, businesses often use marketing strategies to ensure success and profitability. Marketing enables businesses to compete effectively through the production, distribution, and sale of quality goods and...
Whole Foods Market is one of the largest natural food stores that have been around for a very long time. The organization has continued to expand while diversifying its products through various acquisitions since 1980 when it was first opened. The company boasts of around 176 stores in 11 regions...
HR (human resources) is the sphere of personnel management. HR-services seek employees, prepare them for work, and track their performance. They are responsible for training, motivation, and development in the company forming the corporate culture and the company’s image as an employer. It is the difference of HR services department...
History of home depot The founders of Home Depot that was started in 1978 shared a vision of providing people with a station where they could access home development goods in a single stop. They believed in achieving quality customer service instead of prioritizing need for profits. This move helped...
SWOT analysis is always a very important tool that helps in determining the internal ability and limitations of the firm, and the opportunities and threats that are available in the external environment. The strength of Apple Inc has been expressed in a number of ways. The ability of this firm...
Kweichow Moutai Winery plans to launch its Maotai Spirit, a luxurious spirit in China, in the US market. This move would allow the product consumers in the US and other Western nations to get the spirit easily. Product information Since its introduction into the market, Maotai Spirit has largely been...
Introduction The wave of globalization has created a scenario whereby modern economies are engaging in transactions that support the flow of capital internationally. The percentage of cross-border financial practices and activities has increased steadily over the years. In the past, the existing national accounting procedures complicated such international initiatives, thereby...
Business Research and Design The target business of the given research is travel agencies. The organizational problem is the lack of sufficient managerial focus on customer satisfaction among travel agencies and related firms. The problem statement is investigating the link between customer satisfaction and traditional marketing approaches in the travel...
Introduction TAB Telcom is a company that deals with the sale of IT related products such as laptops, desktops, system software and website creation. The company has two physical computer shops located in the business district. Internet technology Internet technology has been widely adopted by a large number of organizations...
Quality management has been the most rapidly developing field of management studies and practice for decades. Total Quality Management and Six Sigma are the primary concepts in this area that help to evaluate and improve the overall performance of companies. While TQM and Six Sigma derive from the initial prerequisite...
Nowadays, it is a pretty common fact that STP (Segmentation, Targeting, and Positioning) strategy is an essential part of any successful marketing. The purpose of this strategy is assisting marketers in prioritizing their propositions and engaging with different audiences. Segmenting existing markets can be founded on many variables, with the...
Human resource management is a set of knowledge and practices that regulate the relationship between employees and employers with a clear definition of the nature of work. There are many functional areas that are covered by human resource management (Ackers 2002). These include staffing, which involve deploying people with the...
Ethics can be explained as the basic principles of a person or group. Social responsibility is the way a company executes various operations to achieve its broader commitments or responsibilities with regard to the environment and society. For example, the company avoids some operations that can harm the environment. Strategic...
Introduction The business environment is constantly changing. This constant change has presented new challenges to businesses. Businesses have to adapt to the new trends and changes in the business environment to remain relevant and successful. One aspect that has brought considerable challenges to businesses is globalization. Over the last two...
The various aspects of human resources are greatly affected by different cultures in respect to a given society of the world. Here the human resource managers should be concerned mainly with trying by all means to harmonize all the cultural differences existing in various nationalities and not trying to choose...
M2D1 The process of job analysis has some potential value for managers and employees. By collecting information about jobs, employers can gather data that is directly connected with people’s primary responsibilities and objectives. Moreover, such an analysis allows one to predict possible future risks of a particular job and assess...
Decentralization simply implies spreading of authority to other arms of an organization. In other words, decentralization necessitates an organization to broaden decision and policy formulation function to other departments. This structure is important in achieving employee motivation while at the same time offering training facility for upcoming managers. Nevertheless, decentralization...
There are two primary methods of research design in research: qualitative and quantitative. Quantitative studies deal with non-numerical data, such as reasons, opinions, and motivations. Quantitative research uses statistical analysis of numerical data to test a hypothesis. Since both methods have their benefits and flaws, it is unclear which is...
Abstract This study is focused on child neglect as a form of child abuse. Basic types of neglect are defined followed by some steps that can be taken to minimize the effects of this social evil. Introduction Child neglect is the most common type of child abuse. It is the...
The criminal justice system plays an important role in order maintenance and control of public affairs. Fulfilling these objectives requires greater community-court interaction. Increasingly popular are day treatment programs and nonsecure residential facilities as less formal punishments for youthful offenders. The main functions of the criminal justice system in Australia...
Introduction The human embryonic stem cell research raises various issues, including political, ethical, legal, social and scientific issues. The research is an increasingly controversial issue for ethicists, politicians, scientists, and the public at large (Weed, 2004). The issues permeate the entire spectrum of society and have generated interests and heated...
Etiology Cystic fibrosis is a genetic disorder that causes thick mucus to build up in the respiratory system and in the pancreas. Cystic fibrosis, or mucoviscidosis, is an inherited disease that affects the exocrine glands. It is expressed only in the homozygous state without X chromosomal linkage. This genetic disease...
Introduction Surgery is one of the most critical services in a hospital. From the institutional point of view, the surgical service requires the largest team of specialists assembled for the procedure and for post-operative care, as well as substantial investments in facilities, equipment, and Intensive Care Unit capacity. On the...
Introduction Diabetes type 2 is spreading among children in the United States at an alarming rate since the past two decades which is a great matter of concern for clinicians and researchers who are involved in finding the root causes of this dreaded disease. It is the most common type...
Introduction It is evident that due to the development of technology, everything that surrounds us changes rapidly. For the vast majority of modern people, the world of the Internet is more attractive than the real one. Many people forget about reality, and it mostly happens to teenagers who use the...
The role of social media in the modern world is not limited solely to communication among people since many online platforms offer a wide range of additional services for advertisers, marketers, and other interested parties. However, in this digital environment, the abundance of content often leads to the uncontrolled use...
Poem “Anorexic” written by Eavan Boland is full of pain and suffering. The poem’s genre is a dramatic monologue aimed at describing sufferings of a woman caused by a specific person. “Anorexic” talks about different aspects of human experiences and feelings. The emotional appeals conveyed through strong words portraying feelings,...
Who are the Amish? What is their history? The Amish are a farming community in the Pennsylvania Dutch Country and go back to the Protestant Reformation in Europe. They lead a simple life and their families and their farms are their top priorities, second only to God. They operate their...
From the beginning of the play, it is clear that Oedipus is a tragic hero, even though he is a wealthy man of great fame. I believe that Sophocles did not intend to present Oedipus as a bad person; on the contrary, he strived to portray a person who could...
In the ten novels that he wrote prior to The Inner Circle, T. Coraghessan Boyle regularly juxtaposes the timeless to the temple. His characters are invariably products οf their era, their behavior shaped by the spirit οf the age and the circumstances οf the historical moment. At the same time,...
From the traditional standpoint, the problem of power is the control of the abuse of power, the curbing of that tendency in men of high station to degrade and oppress other men as they uncritically indulge their prejudices and pursue their conceived interests. It is often considered that it is...
Introduction The following paper conducts a critical analysis of the 2007-2008 policy address and provides for how it affects tourism. The address was made in the interest of the state of Hong Kong in order to increase prosperity in the region and improve the economic indicators. The focus of the...
Introduction The United States of America is headed by a president who serves as the head of government and the head of state. The president heads both the federal government and the executive branch of the government. The white house serves as the office of the president as well as...
E-Learning in the Educational Sector This report explores E-learning in the new millennium which is an alternative method for people to study tertiary education through the Internet. The new technology allows the learners to access the courses at anytime and anywhere around the world. This report indicates some aspects of...
Introduction It has long been known that the social injustices of the world are closely interrelated. More than 1 million people survive on less than a dollar a day; while the same number does not have access to safe drinking water. Surprisingly, more than 40% of the world population does...
Two Project Management Planning Techniques The current business project that requires immediate management is rather basic. It suggests rebranding that will allow enhancing customer relations and reshaping the brand image to change the current brand perception in the target market. The process of project implementation is fraught with a vast...
In man’s history, society has been organized in a way that there were defined historical roles for both females and males. The roles were based on some uniqueness and capabilities that were perceived to bear some insight depending on the power. Power created the issue of the position and then...
Introduction At the beginning of the 21st century, the problem of drinking among people is increasing. There are lots of studies and even more, statistics to prove this statement. About 85% of all US residents have had an alcohol-containing drink at least once in their lives and about 51% of...
During World War II, many married women in America joined the fork force and worked full time. Critics admit that World War II drew millions of women into the workforce; their numbers increased by 6 million, or nearly 60 percent. In 1940, women had constituted 25 percent of the labor...
Organizational culture is the product of social invention and interaction that are influenced by values and traditions, attitudes, and national culture. Organizations are social settings where people can, ideally, express their true selves; however, they are often authoritarian cultures that promote false and inauthentic actions. Apple Inc. has a unique...
New York City has a vibrant and rich history as one of American’s first big cities. With people from all over the world and from all social classes docking in New York Harbor during the mid 19th century, it was only a matter of time before New York was split...
The impact of the credit crisis on US financial market liquidity The modern world depends on the state of the global economy greatly as the changes in the structure o the world market will affect the majority of countries involved in international relations. For this reason, the world financial crisis...
The United States has been in debt for a long period and it has been the effort of every president to reduce the debt to acceptable level. Some US presidents and the Congress has successfully decreased the debts while the country’s debt has increased under the watch of some presidents....
Climate change is a powerful issue in the world that is likely to have significant impacts on economies and markets in the future. The effects of climate change are severe, and governments need to have strong mitigation strategies to minimize their impact. The economic problems of climate change are complicated...
Pre-crisis economic performance in Asia Prior to the financial crisis, the East Asian economies demonstrated high economic growth. In the 1980s and 1990s, these countries recorded high GDP growth rates of 8-10%. In the 1990s, the financial sector of ASEAN-4 countries experienced a credit boom. Banks provided both banking and...
Biography Claude Monet was born in Paris, France, in the year 1940 as the second born son of Claude Adolphe and Louise Justine Monet, who both belonged to the second generation Parisians. He was baptized at Notre -Dame-de-Lorette, a local parish church as Oscar Claude. His family moved to Le...
Introduction In any organisation, recruitment and selection are vital processes, usually done by the human resource department. This is because these are mechanisms of how they choose possible candidates to fill in job positions that are available in their organisation. Because any organisation’s performance is largely dependent on the quality...
Global marketing is aimed to reach global consumers and sell products on a global scale. Marketers apply different strategies and techniques in order to reach the target market and create effective marketing strategies. Standardized, concentrated, and differentiated global marketing are the most common approaches used by marketing operating on an...
Introduction Neurologists consider the brain to be a fascinating organ. They marvel at its complexity and revel at its capabilities. The brain from a physiological perspective controls the entire function of the human body. From locomotion to respiration, from speech to hearing and sight, all the actions and inactions that...
Beginning his preliminary observations, Mill commences by detecting some sort of a crisis in ethical belief due to the inability of people to reach an agreement on the foundation of the philosophical doctrines of “right” and “wrong”. Mill debates the necessity of encompassing this type of an establishment or foundation...
Introduction Marketing in itself involves the flow of goods and services (distribution and sale) based on relationship and value from the wholesaler to the consumer. Service marketing alone is solely based on value and relationship. Marketing alone puts into consideration the 4p’s which stand for product, price, place and promotion....
Introduction ‘Child neglect’ or ‘child abuse’ is an ambiguous and all-encompassing term used to describe actions perpetrated by parents on children which are universally deemed harmful by society and as defined by law. Historically speaking, child neglect is a relatively new concept and its meaning is in a constant state...
This paper aims to draw a comparison between marketing strategies used by Business to customer(B2C) and Business to Business(B2B) websites. It combines the knowledge of management information systems and marketing to provide an analysis of the two. A case study approach has been used, with two different websites representing each...
Abstract This paper attempts to define Ethical marketing and how it benefits the consumers. It can be inferred as an honest and factual representation of product delivered to customer. The paper will also attempt to identify some ethical marketing practices and dwell on how these will also benefit the companies....