The Advertisements: Old Swatch and New Swatch

Introduction It is often stated that the goal of advertisement is to create a need out of an object that is otherwise may not be considered as an essential element. In other words, advertisement is instrumental in developing and constructing a need for an object or product. This concept is...

Media Violence and the Psychological Effects It Has on Viewers

Introduction Scientific research has over the years produced ample evidence about the harmful effects of media violence to society but such evidence remains unutilized and has not been interpreted into accessible and practical ideas. Although the media violence menace seems to be escalating, the lack of practical methods to address...

Violence in Popular Culture in the United States

Introduction Society had become increasingly concerned about violence. Different studies over the years have suggested that far too many of youths and adults are increasingly assassinating and hurting others. At times, it almost seems to be a plague. Many believe that one of the major causes of violence is electronic...

Television Advertisements Negative Effect on Children

Introduction Advertising has a profound effect on children. Research regarding behavioral outcomes found television advertising a significant factor in determining the specific items children request. Advertising has directed not only what children think they should want but how they are supposed to look. This has contributed to a large percentage...

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“Persepolis” by Marjane Satrapi

Film adaptation is the reuse of a written work, previously staged play, documentaries, or other forms of literature to a feature film. It is usually called a derivative work. For a long time now, novels serve as the basis of a film such as Erich von Stroheim’s 1924 Greed which...

An Examination of the Effects of Violent Video Games on Children and Youth

Abstract Video games were first introduced into American society in the 1970s. However, it was not until the recent past that the video games industry has attracted a heated debate from the public just like the televisions industry. The negative effects of video games, particularly concerning their violent content, on...

Event Management: Edinburgh Fringe Festival

The Fringe festival is the platform for different theatres, comedy, arts which also includes Classics of Ancient Greece and Shakespeare. The event organizers are Festival Fringe Society who issues programs, tickets and provides suggestions to the Fringe Office in Royal Mile, Edinburgh. The performers are invited from around the world...

Contemporary Communication: New Media Culture and Technologies

Introduction The power of new media is undoubted at present due to its strong impact on the public. No company producing goods or financial services currently neglects the possibilities which media offers to them. New media culture can be seen as a mixture of new technologies and new ways of...

The Addictiveness of Online Role Playing Games

The dawn of the 21st century has given birth to a lot of advances for mankind; One of them being high speed internet. 20 years ago nobody even imagined the concept of Role Playing games like it is now. 15 years ago gamers were already ecstatic at the sight of...

The Use of Media for Political Purposes

In today’s world, we have it very difficult to imagine a presidential election, or any type of election, without media coverage of it. As the last presidential elections in the United States showed, media coverage is one of the key factors that make the difference between winning and losing (Faulkner,...

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Approaches to Media: Audiences and Effects

Introduction Media has been especially rapidly developing over the past several decades when so many events have been taking place worldwide. It was not always that people fully trusted the media, but most of the citizens relied on the information presented in newspapers and TV reports. This is why the...

The Impact of Media on Sexuality

Over the last two decades the role of mass media in the United States (and all over the world) has dramatically changed. For a very long period of time, we have believed that they only make us more knowledgeable. Yet, it has recently become apparent that they strongly shape our...

Coverage of the Vietnam War on Television

At the dawn of television media emergence, the coverage of the Vietnam War was subjective as the opinion of the public was manipulated to get the desired reaction from the Americans. In order to explore this topic in-depth, I will focus on two types of sources: journal articles including the...

Advertising in Peoples Life

The value of money has not changed over the years and will stay always. It is an addiction/affinity to what one desires to buy. People nowadays would like to live a luxurious life by all means, and so money has always been a top priority. Advertising has always pumped up...

Yahoo!: Consumer Direct Marries Purchase Metrics to Banner Ads

Describe the research design for Consumer Direct The purpose of the research conducted was to determine the effectiveness of the banner ads and other rich media advertisements dispersed on the internet to the increasing customer base online. The research design for the Consumer Direct and Yahoo collaboration as indicated in...

“All in the Family” TV Show and Its Impact

People’s mind is opened for impact from all sides of social life. People may be influenced by ads, by the opinion of authorities, by friends, and other aspects, but the main influential issue remains television. Television became one of the main entertainments for most people and the words which come...

Egypt, Demanding Artifacts’ Return, Cuts Ties With the Louvre

Introduction “Egypt, Demanding Artifacts’ Return, Cuts Ties With the Louvre,” written by the Associated Press and published in the New York Times, discusses damaged relationships between Egyptian authorities and the world-famous Louvre museum (New York Times, 2009). Written recently in American and published on October 7th, 2009, this topic is...

Gucci Brand’s Web Advertisement Analysis

Introduction Gucci is a world renowned Italian fashion brand that is part of the Gucci Group. Gucci branded clothes, handbags, shoes, jewelry, and other accessories are considered to be some of the finest fashion wear and are admired for their quality, which is a strength for the company. Analysis The...

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TV in the USA: Broadcasting Industry Analysis

Abstract The American television broadcasting industry has been and is still steadily changing and registering growth. Over the years, the growth of the industry characterized by the massive entry of very many firms to compete for the market share has indeed intensified rivalry in the industry making it one of...

The Theme of Sexuality in Contemporary Mass Media

The world of constant and versatile communication hides in its extent positive as well as negative consequences for people. The thing is that mass media in contemporary society provides people with huge amounts of information and different data. A man wants not to lag behind the mass preferences, and for...

The Bridgestone Semiotic Advertising

There can be little doubt as to the effectiveness of Bridgestone “Scream” TV ad, because commercial’s semiotic message was designed to appeal mainly to the “collective subconsciousness” of a targeted audience. The closer review of this particular TV ad, reveal its semantic meaning as such that is being conveyed to...

Google Inc.’s Advertising Formats

Introduction Nowadays the internet search has successfully attracted thousands of people. Many companies develop their businesses in this area experimenting with new models of operations day by day. One of the most popular companies regarding internet search is Google. It is one of the most successful internet engines. The situation...

Philosophy & Moral Theories in Movies

Some movies are deeper than watching some actors in a nice story. Some movies like to present certain moral values and philosophies. They may be direct and straight to the point or complex giving the audience some space to figure out the value behind the movie. Either way, writers want...

Semiotic Devices in Advertising

Advertising is defined as an attempt to convince people to start or increase their use of certain products or services. This may either be done through language or by the use of graphics. This paper will look at the device of decoding advertisements called semiotics and how it gives an...

“How Sex Sells” Within Women and Their Bodies

Mass media and society are a major concern in today’s society. Society today is filled with mass media, almost everybody in their daily lives uses film, radio, print, television, and the internet. In the current world, we go through a wide mass media environment that has not been ventured in...

The New Media: Benefits and Disadvantages

Channels of communication have evolved significantly since the pre-industrial era when smoke, drums and messengers were used to pass important messages from one person to another. As human intelligence increased, better modes of communication such as radio, television and telephones were developed and the quality of life improved substantially. In...

Social Media Networks’ Popularity and Influence

Introduction It is evident that due to the development of technology, everything that surrounds us changes rapidly. For the vast majority of modern people, the world of the Internet is more attractive than the real one. Many people forget about reality, and it mostly happens to teenagers who use the...

Children and Social Media Effects

The role of social media in the modern world is not limited solely to communication among people since many online platforms offer a wide range of additional services for advertisers, marketers, and other interested parties. However, in this digital environment, the abundance of content often leads to the uncontrolled use...

Facebook Social Network and Privacy Issue

Summary Facebook is the largest social network in the world. It quickly grew from a niche website for Ivy League college students to a massive social network used by a billion users worldwide. As of 2014, the company had a market worth of $148 billion. The site is free and...

Online Dating: Advantages and Disadvantages

Introduction People living in the age of the highest technological achievements experience both benefits and limitations from such progress. On the one hand, they have more possibilities to communicate with each other. There are numerous applications and programs designed for the free exchange of information and sound or video calls....

The Image of Women and Cosmetic Surgery

Progress Report The research topic of my choice is as follows: “Does the image of women promoted by the media cause them to undertake cosmetic surgery?” The interest in such kind of a question is based on the growing persuasion that media have more effect on people than people even...

American Cancer Society in Facebook and Twitter

Executive Summary Social media are extremely crucial to every organization communication; it makes up the heart of each business. Every information that the organization passes to its stakeholder is exceedingly dear. The feedback given by stakeholders is the motivating factor of an organization. It enables an organization to analyze its...

WeChat Social Media Network and Its Users’ Loyalty

Introduction Chapter Overview The concept of social media and its role in enhancing communication is an interesting subject to researchers and scholars nowadays. In this chapter, the paper will provide an in-depth analysis of the social media, its trends, trend analysis of social media industry, and the current state of...

Advertising and Promotion

Introduction The promotions industry is a complicated industry with various organisations taking an active role in the communications process. Advertising is a means to impart messages to a target audience by means of a medium, such as radio, television or print, wherein the primary objective is to sell a product...

Mass Media and Violence

Introduction Violence in the media has apparently become the norm, and is almost impossible to find any TV program that does not have a violent element in it. In my opinion, I think media tends to glorify violence which sends the wrong perception to the society. The media gives so...

Social Media and Celebrities

Abstract Social media platforms created new opportunities for brands to interact with potential and existing customers in the digital space. In particular, the rise of micro-celebrities, also called social media influencers (SMIs), caused the development of SMI advertisement. There are many advantages to SMI advertisement, which is why many brands...

How Has Social Media Changed Society?

The effects of social media on society cut across social, political, economic and cultural spheres. Transformation in information technology has changed how people communicate and interact. Today, people use social media platforms such as Facebook, Twitter, Snaptchat, Instagram, and LinkedIn to socialize and market their products. Moreover, politicians use the...

Addiction to Video Role-Playing Games

Introduction Video games are swiftly dominating the world of electronic entertainment across the globe. According to Lee, Cheung, and Chan (2015), video game addiction is an extreme and compelling engagement in video gaming. The rapid increase of gaming platforms including online and offline games has contributed to the increased obsession...