The SkinA Company’s Organization Culture Issues


Forceful advertising systems of worldwide organizations and huge ventures to immerse the worldwide market with innovative products have prompted a critical expansion in markets in all locales. Worldwide partners perceive SkinA as a multinational organization that stands out in social change. With its manufacturing side in Malaysia, the company’s clinical skincare is utilized by dermatologists, plastic specialists, and cosmetologists for everyday care. The products address indications of aging, contribute to healthy skin, and forestall future harm.

The headquarters are in Canada, and it has sites in UK, UAE, and Malaysia and plans to expand its branches in the West. Its CEO expresses that it needs a culture of development and an alternate way that returns the mission which was first visioned during the brand’s launch. She is the leader who plans to cause a change in the company’s sites SkinA’s vision is to turn into a creative life science organization. The goal is to protect the healthy skin of the population by focusing on its future pharma industry and hoping to become better than competitors in skincare science. The CEO said, “we accept life-changing organizations should be dexterous and capable to change, so we are centered around building an inventive culture.” An advisor in psychology is expected to assist the chief group with becoming sure about the more drawn-out term objectives: lucidity of procedure and inventive culture.

Organization Culture Issues

Global organizations deal with numerous issues while working with representatives who operate in different nations. One much-concentrated subject is the social and cultural contrasts among international colleagues. The United Arab Emirates is an extremely hierarchy leveled society, which is why the nearby business culture is exceptionally separated. Individuals of Malaysia are a mosaic of Chinese and Indian impact (Li et al., 2018). Accordingly, Malaysian business culture is highly bureaucratic. All the choices are made by the head officials, and opinions of those who are positioned lower are rarely if ever considered (Li et al., 2018). Hence, teams might work on the project only due to their obligation, as individuals tend not to surge or seem critical in such a system. According to Schein (1983), it is the primary obligation of top-level management to contribute to the formation of a positive organizational culture that aligns with the strategic goals of the company. The founder or the C.E.O. are in charge of forming the team, meaning that they have a direct effect on the work environment within their organization.

The crucial standards of business culture in the United Kingdom are graciousness, courteousness, discipline, and promptness. The business culture is less progressive than most nations in central area Europe, as chiefs maintain a minor force separation. Notwithstanding, the working atmosphere and administration style are authoritative and impact the dynamic (Bouch et al., 2018). Choices are typically produced using the top-down approach (Bouch et al., 2018). In spite of this, people from the lower positions are not forced to perform specific tasks by the managers, but they are instead introduced to rules or ideas to observe. Individual connections are not quite as significant as in Mediterranean nations and surprisingly less so among the younger age (Bouch et al., 2018). However, the British appreciate working with those with whom they have some commonality. For that reason, it is prescribed to have a go at utilizing an outsider prologue to start business connections (Lozano & von Haartman, 2017). Systems administration is regularly key to long-haul business achievement (Bouch et al., 2018). Generally, British and financial managers search for long-term associations with individuals they work with and will be mindful on the off chance that one seems, by all accounts, to be pursuing a corrupted arrangement.

When there is a various leveled authoritative design set up, groups will quite often remain inside their characterized structures. Working together outside of a group storehouse can be hard to achieve. Individuals will not stay together, aiming for power rather than cooperating overall to propel the organization’s mission (Lozano & von Haartman, 2017). Inside the various leveled hierarchical construction, directors frequently become regional with regards to their force inside the organization. They become guarded if different administrators begin working with their representatives (Lozano & von Haartman, 2017). Rather than checking out an association level issue with a reasonable psyche, they may move toward the circumstance according to the viewpoint of their specialization (Forcadell & Aracil, 2019). This makes a rivalry for power which can be damaging for all interested parties.

Numerous administrators misconstrue the nature and significance of a mission, while others neglect to think about it by any means. When the international sites are not prioritizing balance, laborers become less persuaded; they can turn out to be less conscious (Lozano & von Haartman, 2017). They might even choose to leave, which is unfavorable if that individual is a high-ability specialist (Forcadell & Aracil, 2019). These issues become much trickier if the administration group is granted advantages that might not have been procured.

In addition, social viewpoints influence how organizations structure their dynamic cycles. Certain societies favor a tyrant, hierarchical methodology, while others seek agreement and solidarity among employees. According to Bernard Bass’s transformational leader theory, pioneers acknowledge the consequences of their approach on the construction of vision as capable people who respond to problems (Tourish, 2019). Social contrasts can be destructive, prompting errors among representatives and the executives just as between the organization and its clients and accomplices.

One issue experienced by global organizations is contrasted in work environment esteems. Force distance manages how society sees imbalances among individuals. Some social orders acknowledge the idea of a progression without question, while others request legitimization for inconsistent force (Forcadell & Aracil, 2019). The bigger a group is, the more noteworthy the danger that it will separate into groups, regardless of whether the group is heterogeneous (Klein et al., 2021). Multicultural groups might divide into groups dependent on shared social qualities, which might become adversarial (Forcadell & Aracil, 2019). This implies that chiefs of global organizations need to change their initiative style dependent on the power distance perspective on the host country’s public culture, for instance, by embracing a collegial style in nations that reject chains of importance.

Finally, transformational leadership on its own does not necessarily serve as the equivalent of organizational transformation. Even though a manager may possess and practice the features described by Bass (1990), they will not necessarily strive to change the corporate environment. Motivation is the key to transformation, and this idea includes all employees within a firm. Nevertheless, as long as the leader does not aim at transformation, neither will their followers. On the other hand, organizational transformation may occur without the prevailing role of transformational leadership. This style is often opposed to transactional leadership, in which the manager is hands-on even with smaller tasks. The efficiency of the team is attained through the dichotomy of reward and punishment as the ultimate outcome. In certain settings and contexts, transactional leaders may see better results than their transformational counterparts. This may be the case when interacting with conservative teams that still hold weight in the company’s decision-making and operations. This way, the necessity of selecting a fitting paradigm of leadership relates to the situational awareness and psychological adaptability as a leader’s key competency.

Central Mission

The procedure of thinking sees mission as a virtual device, a scholarly discipline that characterizes business reasoning and the target market. For the CEO of SkinA, the organization’s exclusive requirements of conduct are encapsulated by the administrator’s model. She accepts that all individuals are equal. The mission of workers in UAE, UK, and Malaysia seemed, by all accounts, to be to observe the guidelines and practices their organizations request from them. According to this point of view, laborers are just adjusting to peer strain or experiencing corporate teaching. The supervisor ought to assemble high-performing groups just like a traditional culture that aligns with the first vision and objectives. In this manner, ensure SkinA’s representatives are occupied with the working environment, convey well and feel appreciated for their endeavors.

Leadership Style and Performance

The role of a leader is to establish a solid framework that will ensure the company’s development on the basis of common vision and shared values. In the current competitive environment, most leaders strive to transform their organization to meet the evolving standards of the environment, in which they operate. In this regard, transformational leadership is often regarded as an integral component of long-term development, to which each member of the team contributes. This approach to corporate organization implies a certain degree of creativity and freedom, meaning that the work environment needs to be comfortable enough to nurture these qualities. However, this model of corporate organization fits the leaders who are transformative themselves. According to Bass (1990), such people are expected to exhibit certain features that work toward the achievement of long-term goals. More specifically, a transformative leader is attentive and engaged in the business processes, yet democratic and not hands-on in terms of smaller tasks. They seek to inspire rather than control their followers through acknowledgment and positivity, moving further away from a typical reward-punishment paradigm.

Therefore, the concept of transformational leadership serves to describe an individual’s approach to management at the organization. It is a combination of specific features, actions, and discourse that instils an atmosphere that is favorable for change. In other words, transformational leadership is psychological descriptor of the leader’s approach to corporate culture. As is the case with most aspects, this model is not universally positive, as transformational language may be perceived as a threat to the company’s traditions and history. These views may be present within the conservative layers of the organization, where the fear of indeterminacy may prevent people from reacting positively to change. Accordingly, transformational leaders are to exhibit wit and adaptability, knowing where these features are better applicable.

Scholarly incitement is given by a pioneer who requests and qualities staff input, moves supporters to foster imaginative and creative arrangements, and constantly looks for ways of providing development and improvement openings. An environment of scholarly incitement prompts workers to challenge suppositions, rethink issues, and take a gander at better approaches for getting things done (Eliyana et al., 2019). It additionally energizes innovativeness, advancement, decisive reasoning, and critical thinking. Nevertheless, Tourish states that transformational leadership causes the full submission to the CEO, as the only prevailing change agent (Tourish, 2019). This faction of the pioneer brings about reliance with respect to the devotees, then also urges the leader to decide and control everything in the company (Tourish, 2019). Hence, it is crucial to delegate the management tasks between the members of the board.


There should be strategies set up to manage the potential adverse outcomes that occur under this construction. Assuming no work is made to handle the antagonism, an organization turns out to be bound to fall flat since its kin is siloed into their assigned jobs, terrified of what might occur if they attempt to push ahead. An individualistic and democratic culture in the working environment advances innovativeness and development, supports the commitment of each site, and propels individuals to make conscious decisions (Klein et al., 2021). By focusing on each employee’s benefit, hence, the manner in which things have generally been done, the CEO permits her workers to introduce interesting arrangements that could assist her with reducing expenses, further develop customer or client maintenance, or even make new surges of income. The transformational leadership style and network work model also open new freedoms for business advancement and development inside her association.

Workers are pleased with their achievements and endeavor to accomplish maximized execution, realizing that their endeavors will be valued. By consistently perceiving her representatives who radiate her qualities consistently, the CEO will urge other colleagues to attempt to sparkle comparatively. If, for instance, her organization highly esteems maintainability, she should not collaborate with an association that is known for moving to industrial facilities in nations that do not have stringent natural guidelines. She can allow her corporate qualities to direct the manner in which her association works.

In case the chief is working on an innovative company, it is fundamental that this person utilizes current trends. It is vital to keep in mind, given the speed at which it develops, her organization’s innovation needs will consistently be a work in progress (Forcadell & Aracil, 2019). By their tendency in the corporate setting, values are collective. They are not simply a group of standards the supervisor withstands (Eliyana et al., 2019). Correspondingly, the CEO founder cannot anticipate that her entire staff should be energetic about her qualities if her hierarchical culture is one where people mind their own business for the most part. Thus, she needs to urge people from the different branches to converse with one another. She can embrace cross-office coordinated efforts in the nearest future. If an organization does not align with its primary goal, a few representatives will run after one goal while the workers from the other team are pursuing another.

To keep workers involved in the process, the head should consistently share news concerning how the organization is endeavoring to arrive at the mission and vision. Some foreign members might feel a threat to their cultural values when the organizational threat is forced (Schein, 2019). The different cultures should not be omitted because of the change in the mission. The informed work environment is not always joyful and helpful, but this additionally helps the whole association to understand the leader’s motives. The brief exchange of workers to Canada, where the mission can be educated and introduced, is likewise an important stage to build up the original mission. Supervisors should meet workers in their workplaces and assess their feelings toward the organizational values (Klein et al., 2021). By examining what the representative does and how the person accomplishes the organization’s main goal and vision, chiefs can make it more pertinent.

Representatives who unmistakably comprehend their profits see more significance in their work and stay more locked in. For the most part, creative ideas come from individuals who have the freedom to express themselves (Lozano & von Haartman, 2017). Bass’ transformational leadership considers collaboration as well as importance of a significant personality having commitment to mission achievement (Tourish, 2019). This part anticipates that leaders should deal with both the expert and individual necessities and subordinates’ needs. Therefore, it is essential to guarantee the exchange of ideas between each brand, encourage individuality, and foster equal treatment in the work environment to align the employee behavior with the original mission.


SkinA is a novel brand that tries to provide people who have busy schedules with qualitative, innovative skincare products with anti-aging and nourishing effects. The brand sets up the contention that ideal skin well-being is an expert skin health management routine and offers proficient items created by dermatologists. The current way of life patterns in Canada is availability, accommodation, and independence. As a result, the association’s mission is significant because it shapes the association’s way of life and execution. To foster a flourishing association with sound culture, the CEO should check out the present interesting qualities, conditions, and qualities. With regards to working environment culture, there is a serious gap between the mission and values the chief believes must apply across the company and what the workers from the sites present in international areas.

Transformational leadership may be the instrument to bridge the aforementioned gap. When exercised by a leader, this approach provides an array of benefits, ensuring that the strategic vision is shared across the entire organization. With it, followers adopt the values and priorities of their leader, becoming inspired to contribute to the long-term development of the company. Nevertheless, this model is not universal in nature, meaning that it cannot be applied in all cases. From a psychological standpoint, there are people who are inherently opposed to change. For them, profound transformations may be equal to betraying the roots and traditions of the company. As such, they will react better to transactional leadership. Accordingly, the correct roadmap for the C.E.O. consists of combining the efficient elements of both facets of contemporary leadership in a uniform, situational model.


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