Western Water Corporation’s Operating Context

According to SGV (2009), the Western Water Corporation is one of the leading companies in Victoria specializing in provision of water and sewage services. The company covers an area of about 3000 square kilometers and offers its services to more than 140,000 people. As it has been revealed, Western Water Corporation has its main focus on the provision of its clients with quality services as this constitutes the strength of the company. On this basis therefore, Western Water Corporation’s vision is to be the leading Water and Sewage Company in the entire Victorian state by emphasizing on quality services.

Being an environmentally oriented company, Western Water Corporation strives at ensuring environmental sustainability and sufficiency. In this regard, the company’s mission is to ensure a sufficient and sustainable future in terms of water provision and sewage disposal. This has compelled the company to restructure its operations and employ adequate technology so as to ensure the attainment of the stated mission and vision, as postulated by Barkley & Saylor (2001). Generally, Western Water Corporation’s values seek for strategic planning in which all the efforts focus on the entire organization so as to enhance socially, economically and environmentally sustained future.

The Western Water Corporation’s strategy

As reported by SGV (2009), Western Water Corporation pursues at employing a highly skilled management personnel; who would provide a safe ground for the company’s attainment of its goals and objectives. The organizational structure of this company is hybrid in which it has its focus in enhancing the sustainability of the environment in terms of water provision and sewage disposal. The incorporation of modern technological applications in its operations has been found to be one of key strategy towards the success of this company.

Perhaps, following the currently experienced environmental changes, the company’s technological incorporation in its services has been proving quite fruitful. More precisely, the company has been involved in using the modern technology to recycle water from sewages as well as using the remains of the sewage to make other useful bio-products like fertilizers. In this case, the company’s inventions in installation of recycling equipments and other appliances which enhance the least water wastage have enhanced the sufficiency of the company towards achievement of its goals.

In addition, the company has provided its clients with highly efficient shower heads, water flow and toilet controllers which have ensured sustainable utilization of the available water resources, as reflected in ISC (2009). In fact, these strategies have to a great extent ensured proper water utilization driving the environment into sustainable water demands in the future.

An overview of the Western Water Corporation’s existing business process architecture

As reported by SGV (2009), is one of the largest water companies in Victoria having a wide variety of architectural structures in its operations. In this company, various water recycling machines, water drilling machines and water storage facilities have been used in large scales towards the achievement of the company’s goals. More so, special machines are widely used in the process of converting the sewage products into useful bio-chemical products. Generally, the company is well equipped with appropriate materials and machineries necessary for carrying out its activities as it gears towards achieving its goals.

The company also has a variety of machines used in the conversion of bio-solid products in more useful products. The picture below represents a machine that has been very useful in the company to provide a successful conversion of sewage products into more useful bio-chemical products (MSA, 2008).

The stakeholders of the Western Water Corporation

Being a statutory body, the Western Water Corporation has it main support from the government. More specifically, the company receives most of its financial support from the state’s treasury. In addition, the company relies entirely on the surrounding communities, as they determine its relevance and performance. This is to mean, the surrounding communities support the company by acquiring its services; enhancing the achievement of its overall goals and objectives embedded on its mission and vision as refelected in SGV (2009).

Current AS-IS in Western Water Corporation

The Australian’s Secret Intelligence Service has severally carried its operations in Western Water Corporation. Throughout, their inspections, the AS-IS has accorded the Western Water Corporation a credit in its devotion towards providing its clients with quality affordable services. It is through the various awards by the AS-IS, that the management personnel of Western Water Corporation has been fully devoted in ensuring the company maintains its reputation (Cutlip & Center, 1971).

The current trend of sewage recycling in the company has been accorded with high esteem by the AS-IS since, it operations towards this major process. In this case, the AS-IS has been involved in labeling water taps whose water has been recycled, ensuring safety among the people. More specifically, the AS-IS has ensured the water which has been recycled is only used for agricultural practices only but not for consumption. This has been doe through the use of sign posts and notices for all recycled water taps as shown in the figure below.

More so, the company’s well laid plan of recycling bio-products has actually enhanced the company’s environmental consciousness to a great extent as emphasized by Renner et al (2008). Considering the current AS-IS in the company, various innovations and technological set-ups have been incorporated in the company towards achieving its goals and objectives. This is reflected in the following layout of sewage recycling units in the company.

Particularly, special machines have been used in enhancing an environmentally conscious process of recycling is done as the company strives towards attaining its mission and vision. For instance, the machine shown in the table below represents highly modernized equipment used in recycling of solid bio-products into useful commodities like fertilizers.Further, the reuse of bio-solid products in the company has really enhanced the sustainability of the company in terms of reducing the exploitation of new resources. The following table represents the quantity re-used in the company from Sunbury Recycled Water Plant.

Year 2004/05 2005/06 2006/07 2007/08 2008/09
Total Biosolids
2,498 2,576 2.228 2,225 2,182
Total Biosolids
1,310 1,541 3,180 2,950 2,640
% Reused 52.4 59.8 142 132.6 121

Types of inefficiencies associated with the execution of the Recycling Process

As revealed by AIGS (2007), the Western Water Corporation is faced with various inefficiencies in the process of executing the recycling of sewages. As it has been revealed, the company is faced with the challenge of incurring very high costs in the recycling process. More specifically, the company has been lacking adequate funds to drive the process into sustainability since the treatment of water has been requiring very costly chemicals.

More so, the process of recycling sewages in this company has still been faced with the challenge of recycling the sewages fully since some of them contain highly toxic substances. In this case, the company lacks highly technological appliances necessary to separate all the sewage components leading to lack of its full recycling (ACFACTU,2008).


As it is revealed, various aspects ought to be improved for its better performance. On this basis, the company should pursue to acquire enough labor force since the current employees are few and are in most cases overburdened. More so, the company should seek more financial services which would enhance the acquirement of more sophisticated machines to be used in the recycling process. Generally, the company’s better performance would depend entirely on its consistent technological inventions so as to enhance sufficiency and sustainability.


Australian Conservation Foundation & Australian Council of Trade Unions (ACFACTU), 2008 Green gold rush: How ambitious environmental policy can make Australia a leader in the global race for green jobs. Web.

Australian Industry Group & Sustainability (AIGS), 2007 Environmental sustainability And Industry: Road to a sustainable future: Findings of the National Survey on Environmental Sustainable Practices. Web.

Barkley, D. & Saylor H., 2001. Customer-driven Project Management: Building Quality into Project Process. New York, NY: McGraw-Hill Publishers.

Board of Vocational Education and Training (BVET), 2009 Skills for sustainability. Web.

Cutlip, S. & Center, A., 1971 Effective Public Relations, 4th Ed. New York: Prentice-Hall Publishers.

Hoyle, D., 2006. ISO 9000 Quality Systems Handbook. New York: Butterworth- Heinemann Press.

Industry Skills Councils (ISC), 2009, Environmental Sustainability: an industry response.

Manufacturing Skills Australia (MSA) 2008 Sustainable Manufacturing: Manufacturing for sustainability. Web.

Renner, M. et al., 2008 Green jobs: Towards decent work in a sustainable, low carbon World. Web.

Reisner, M. 1993 The American West and its Disappearing Water. New York: Penguin Books.

State Government of Victoria (SGV), 2009. Western Region Water Corporation: Environmental Sustainability Report. Web.

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