Cult of personality has a long history and is mainly connected with strong and charismatic leaders, mainly in the political sphere. Fidel Castro is one of the brightest examples of a charismatic political leader who has managed to control people’s thoughts and actions in Cuba for already 50 years (Castro and Ramonet, 2008). Scholars nowadays see inherent leadership traits in Castro whose personality was destined to become idealized by the overall promotion by the Communist Party and the media controlled by it (Castro and Ramonet, 2008).
Accordingly, the cult of Castro’s personality can be considered a successful step was taken by the Communist Party of Cuba to promote the very regime of Communism in the country. Castro is a popular personality whose leadership adds greatly to the popularity of the Communist Party of Cuba.
To achieve such an idea, it is enough to consider the background of the Cuban revolution after which Castro came to power, the socio-economic conditions of living in Cuba at that time, and the personal rhetorical skills and charismatic traits possessed by Fidel Castro (Castro and Ramonet, 2008). Poverty, illiteracy, unemployment, etc. were the characteristic features of Cuban life before the revolution. Fidel Castro emerged as the leader who promised to solve the social issues and did it in the way that thousands of people believed in his oratorical talent. Castro’s confidence and strong will were the parts of his cult, as the people of Cuba acquired this confidence in the correctness of the way of the country’s development from their leader (Martinez-Fernandez, p. 373).
- Castro, F. and Ramonet, I. Fidel Castro: my life: a spoken autobiography. Scribner, 2008.
- Martinez-Fernandez, Luis. “Inside the Cuban Revolution: Fidel Castro and the Urban Underground.” The Historian 66.2 (2004): 373