Apple Inc. is a multinational corporation that manufactures and markets mobile and media communication devices, music players and computers all over the world. The company greatly values innovation, and to show this, it has a loyalty program that rewards employees’ creativity. The multinational company is a dealer of a range of computing products, which include hardware, software, accessories and support service. It uses iTunes as the platform for selling its digital contents to both medium and small sized consumers, as well as government, enterprise and education clients. Headquartered in California, the company was established in the year 1977 with a sole goal of developing computers, though it later aligned itself towards consumer electronics (Market Activity, 1997).
Forecasting Apple’s top line growth is critical is predicting how it is expected to perform in the coming financial years. Today, Apple Inc. is operating in a growth market because the demand for Smartphones is on the increase, and according to consumer behavior, a launch of a new product is likely to stimulate demand (Balmer & Spencer, 2002). Growth rate in the technology industry can be extremely unpredictable, and this is clearly demonstrated by the rate of growth that Apple Inc and Google have experienced in the past. Apple Inc’s market share is a big factor when it comes to future sales considering its market dominance. Though pricing of Apple product seem to be relatively higher compared to Samsung and Nokia products, the company has managed to maintain its top line. Considering that their products are unmatched, they have a competitive advantage over other market players. Apple has the pricing power because of its loyalty programs and brand recognition, and this gives it an upper hand in the market. Noticeably, the company’s product mix involves selling of higher end products, who mean selling price end up having a positive effect on revenue and sales (Adler, 1999).
Financial Statements
Table 1: Cash flow – Source NASDAQ Yahoo Finance.
Table 2: Income Statement- Source NASDAQ Yahoo Finance.
Budgeting and Projections
To estimate Apple Inc’s cash outflow and inflows and for purposes of projecting the results of 2014 estimates, cash budget was developed. The main objective of this was to establish whether the company will have enough money to support its daily operations, as well as to ascertain whether cash is being put into the right use. To accomplish this, cash flow was used to project the estimates of the financial year ending September 2014. As table 3 demonstrates, the projections give an impression of performance is exceptional by Apple Inc. In the 2014 financial year, the company is expected to increase it Net Income by 60.9945 percent, which can assumedly be attributed to the revenue it expects to generate following the introduction of a number of products in the market (Market Activity, 1997). Averagely, the annual growth rate of the net income is 24.87105 percent, which demonstrates the financial position of the company. The accounts receivable is expected to increase by 288.88 percent, which is a good financial position especially when the company is in need of additional capital from lending institutions for purposes of investing in the latest technology (Norton, Diamond & Pagach, 2006).
Table 3: FY 2014 Cash Flow Projections.
Table 5: FY 2014 Profitability Projections.
The flexible budget was used in estimating the diffident levels of expenditure with respect to changes in the revenue (Norton, Diamond & Pagach, 2006). Revenue was used as the input, and later employed to determine whether the company’s performance was favorable or not. The flexible budget was preferred because Apple Inc. expenditures are aligned with the daily operations. It is a good tool for measuring a company’s performance based on daily operations (Miller, 2005).
Table 6: Budgeting.
References
Adler, R. W. (1999). Management accounting: making it world class.. Oxford: Butterworth-Heinemann.
Balmer, K. K., & Spencer, C. (2002). Basics of accounting & finance: what every practicing lawyer needs to know, Summer 2002. New York, NY: Practising Law Institute.
Miller, M. A. (2005). Miller’s comprehensive GAAS guide ; a comprehensive restatement of generally accepted auditing standards,. San Diego, Calif.: Harcourt Brace Jovanovich.
Norton, C. L., Diamond, M. A., & Pagach, D. P. (2006). Intermediate accounting: financial reporting and analysis. Boston: Houghton Mufflin.
Market Activity. (1997). NASDAQ.com. Web.